AVP for Marketing

HCT Academy [Healthcare and Technology Institute Inc.]; Pasig; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

HCT Academy [Healthcare and Technology Institute Inc.] is seeking a senior marketing leader to develop an integrated 360 Marketing strategy, covering traditional, digital, and experiential channels, and to drive brand positioning, visibility, and cross-platform consistency.

You will oversee performance marketing initiatives to generate qualified leads and ROI, collaborate with sales to strengthen pipelines, manage the company’s digital presence across websites and social media, and mentor a

Qualifications

• Senior marketing leadership experience in tech/healthcare sectors.
• Strong track record in integrated campaigns and ROI.
• Proven ability to align marketing with sales objectives.

Responsibilities

• Develop and implement an integrated 360 Marketing strategy covering traditional, digital, and experiential channels.
• Drive brand positioning, communication, and visibility across platforms.
• Ensure marketing strategies are data-driven and aligned with sales objectives.
• Collaborate with executive leadership to set annual goals, budgets, and KPIs.
• Lead performance marketing initiatives to generate qualified leads and ROI.
• Partner with Sales to strengthen marketing-driven pipelines and conversion strategies.
• Oversee digital presence across websites, social media, content, and paid media.
• Manage relationships with digital agencies, media partners, and influencers.
• Lead market development initiatives and forecast trends with market intelligence.
• Oversee brand messaging and promotional content; ensure consistency.
• Mentor marketing team and foster collaboration across departments.
• Establish dashboards and reporting to track KPIs and ROI.

Skills

360 Marketing

Brand strategy

Data-driven

Performance marketing

Lead generation

Digital media

Cross-functional leadership

Analytics & reporting

Job description

• Develop and implement an integrated 360 Marketing strategy, covering traditional, digital, and experiential marketing channels.
• Drive overall brand positioning, communication, and visibility across all platforms.
• Ensure marketing strategies are data-driven, performance-focused, and aligned with sales objectives.
• Collaborate with executive leadership to establish annual marketing goals, budgets, and performance indicators.

Performance Marketing / Marketing-Driven Sales

• Design and lead performance marketing initiatives aimed at generating qualified leads and measurable ROI.
• Partner with the Sales Department to strengthen marketing-driven sales pipelines, integrating marketing insights into conversion strategies.
• Evaluate and optimize campaigns based on analytics, conversion metrics, and revenue outcomes, ensuring successful target sales achievement of the department.
• Utilize customer insights, market trends, and digital analytics to refine promotional and sales strategies.

Digital Media and Social Platforms

• Oversee the company’s digital presence across all platforms, including websites, social media, content marketing, and paid media.
• Drive engagement and growth through innovative campaigns on Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.
• Ensure brand consistency across digital channels while leveraging performance data to optimize content and ad spend.
• Manage relationships with digital agencies, media partners, and influencers to enhance online reach and brand authority.

Market Development

• Collaborate with the VP for Sales and other departments to align marketing initiatives with overall business growth objectives.
• Identify and develop new market opportunities, partnerships, and customer segments.
• Support the expansion into alternative and non-traditional channels through targeted marketing campaigns.
• Use market intelligence to forecast trends, assess risks, and propose strategies for sustained competitive advantage.

Brand and Communications Management

• Oversee brand messaging, corporate communications, and public relations to maintain a strong, positive company image.
• Lead the development of creative materials, marketing collateral, and promotional content.
• Ensure consistent brand storytelling across internal and external communications.

Leadership and Team Development

• Lead, inspire, and mentor the marketing team to achieve strategic objectives and foster a culture of creativity and accountability.
• Develop team capabilities through continuous training, innovation workshops, and performance management.
• Promote collaboration across departments, ensuring seamless coordination between marketing, sales, finance, and product development.

Data Analytics and Reporting

• Establish marketing performance dashboards and reporting tools to track KPIs and ROI across campaigns.
• Present marketing performance insights and recommendations to senior management.
• Continuously assess market conditions, competitive landscape, and customer preferences to guide marketing direction.