Marketing Coordinator

Nightowl Consulting; Philippines; On-site; PHP 300,000 - 520,000; Full time

Job summary

Nightowl Consulting in the Philippines is seeking a Marketing Operations professional to oversee the use of marketing systems, optimize templates, and execute campaigns across multiple channels. The role requires collaboration with marketing and sales teams to ensure accurate targeting and compliant communications.

You will manage data quality, automate workflows, and provide tactical input for campaign planning and performance optimization.

Responsibilities

• Leverage and manage existing marketing systems and tools— “plug and play” without needing to build from scratch.
• Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market-specific stats and messaging to match targeted audiences.
• Execute SMS and email marketing campaigns, including drip sequences, on schedule and within compliance standards.
• Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.
• Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations.
• Implement and optimize workflows using marketing automation platforms and CRM integrations.

Tools

CRM systems

Marketing automation platforms

APIs

Job description

Marketing Operations

• Leverage and manage existing marketing systems and tools— “plug and play” without needing to build from scratch.
• Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market-specific stats and messaging
  to match targeted audiences.
• Execute SMS and email marketing campaigns, including drip sequences, on schedule and within
  compliance standards.
• Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.

Data & Compliance

• Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems.
• Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations
• Ensure all marketing materials and strategies are compliant with mortgage industry standards and
  guidelines.

Technical/Automation

• Implement and optimize workflows using marketing automation platforms and CRM integrations.
• Work with APIs to connect marketing platforms and ensure seamless communication between
  systems.
• Troubleshoot system errors or marketing logic issues across tools and campaigns.

Strategic Support

• Provide tactical input into the planning and execution of marketing strategies tailored to real estate
  and mortgage audiences.
• Identify optimization opportunities across the customer lifecycle—from lead capture to nurture and
  close.
• Collaborate with loan officers, agents, and operations teams to align marketing efforts with business
  objectives.