Marketing Manager

NightOwl Consulting Philippines Inc.; Philippines; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Above market salary

HMO for principal and dependents

Government-mandated benefits

Performance-based incentives

Quarterly company events

In-depth training for career growth

Great Company Culture and HR support

1,000 PHP De Minimis

Equipment and software provided

Job summary

NightOwl Consulting Philippines Inc. is seeking a Marketing Manager to drive brand growth, optimize digital channels, and generate high-quality leads for our ICP in vacation/resort communities.

You will design campaigns, manage multi-channel marketing efforts, and report on ROI. The role requires a strategic thinker with strong communication skills and hands-on experience in digital marketing and analytics.

Qualifications

• Proven ability to plan and execute multi-channel digital campaigns.
• Experience generating high-quality leads and optimizing campaigns for ROI.
• Strong written and verbal communication skills with client-facing experience.
• Familiarity with real estate or mortgage industries is a plus.
• Ability to analyze data and adjust strategies quickly.
• Organized with the ability to manage multiple projects simultaneously.

Responsibilities

• Design and implement a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
• Manage digital lead generation including paid ads, social media, and email marketing.

Skills

Digital ads

Email marketing

Analytics

Lead generation

Real estate/mortgage knowledge

Communication skills

Organized/project management

Creative thinking

Data-driven

Team player

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Mailchimp

HubSpot

Google Analytics

Social media insights

Job description

Description

We’re seeking a Marketing Manager who will play a pivotal role in expanding our brand and generating quality leads. This person will be responsible for crafting compelling marketing campaigns, optimizing digital channels, and implementing innovative strategies to attract and engage our Ideal Customer Profile (ICP). If you’re a results-driven marketer with a passion for creating value, we want you on our team.

Department: Operations

Location: Client

Compensation: ₱40,000 - ₱60,000 / month

Key Responsibilities

Marketing Strategy Development

• Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
• Develop campaigns aligned with our differentiators and Ideal Customer Profile.

Lead Generation and Nurturing

• Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.
• Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.

Branding and Content Creation

• Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources.
• Ensure messaging aligns with our wealth-building and relationship‑driven philosophy.

Analytics and Reporting

• Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads.
• Prepare monthly reports showcasing ROI, lead quality, and conversion rates.

Partnership and Team Collaboration

• Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition.
• Develop co‑branded campaigns with referral partners such as realtors and financial advisors.

Non-Core Responsibilities

• Manage relationships with vendors, such as graphic designers or video production teams.
• Stay updated on industry trends and competitors’ strategies.
• Organize and promote customer appreciation events and community involvement initiatives.

Day-to-Day Activities

• Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Update and optimize website content, ensuring SEO best practices.
• Coordinate weekly marketing calls with the lending team to align goals.
• Respond to social media comments and engage with online communities.
• Review analytics dashboards and make adjustments to campaigns as needed.

Skills, Knowledge and Expertise

• Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
• Strong experience with analytics tools (Google Analytics, social media insights).
• Proven ability to generate and nurture high-quality leads.
• Experience in the real estate or mortgage industry is a significant plus.
• Exceptional communication and storytelling skills.
• Highly organized with the ability to manage multiple projects.
• Creative thinker with an eye for detail and design.
• Data-driven mindset with strong problem-solving abilities.
• Team player with a collaborative approach.

Benefits

• Above market salary
• HMO for principal and two dependents
• Government‑mandated benefits
• Performance‑based Incentives
• Quarterly Company Events
• In‑depth training for career growth
• Great Company Culture and HR experience
• 1,000 PHP De Minimis
• Equipment and software provided