Marketing Officer

Global SME Loans Inc.; Mandaluyong; On-site; PHP 279,000 - 390,600; Full time

Job summary

Global SME Loans Inc. in Mandaluyong is looking for a Marketing Specialist to assist in creating and implementing marketing strategies for collateral-based loan products. Responsibilities include generating leads, supporting sales initiatives, and conducting market research.

The ideal candidate will also manage client relationships and ensure compliance with branding guidelines. This role is crucial for driving loan applications and enhancing the company’s market competitiveness.

Qualifications

• Assist in developing and implementing marketing strategies for collateral-based loan products.
• Generate leads through various platforms including fieldwork and digital.
• Conduct market research to identify trends and customer preferences.

Responsibilities

• Build and maintain client relationships.
• Coordinate with internal departments for marketing alignment.
• Prepare reports on marketing activities and campaign performance.

Job description

Marketing and Lead Generation

• Assist in developing and implementing marketing strategies to promote collateral-based loan products
• Generate leads through fieldwork, digital platforms, referrals, and partnership activities
• Identify potential client segments and target markets within assigned areas
• Support sales initiatives to increase loan applications and portfolio growth

Campaign Planning and Execution

• Assist in the planning, coordination, and execution of marketing campaigns, events, and promotional activities
• Ensure timely rollout of marketing initiatives in coordination with Sales and Operations teams
• Monitor campaign performance and provide recommendations for improvement

Client Engagement and Relationship Support

• Build and maintain relationships with prospective and existing clients
• Provide product information and assist clients with initial inquiries
• Support Sales Officers in client engagement and follow-up activities

Market Research and Analysis

• Conduct market research to identify trends, competitor activities, and customer preferences
• Gather and analyze data to support marketing strategies and decision-making
• Provide insights and recommendations to improve product positioning and competitiveness

Documentation and Coordination

• Assist in the preparation of marketing materials, presentations, and reports
• Coordinate with internal departments such as Sales, Credit, and Operations to ensure alignment of marketing efforts
• Ensure proper documentation of marketing activities and client interactions

Compliance and Brand Management

• Ensure all marketing activities adhere to company policies, branding guidelines, and regulatory requirements
• Maintain consistency in messaging and communication across all marketing channels
• Safeguard the Companys brand image and reputation

Reporting and Administrative Support

• Prepare and submit regular reports on marketing activities, lead generation, and campaign performance
• Maintain accurate records of leads, conversions, and marketing outputs
• Provide administrative support for marketing-related initiatives