Marketing Coordinator

NightOwl Consulting Philippines, Inc; Quezon City; On-site; PHP 420,000 - 660,000; Full time

Job summary

NightOwl Consulting Philippines, Inc. seeks a Marketing Operations Specialist to manage and optimize marketing systems and campaigns.

You will tailor templates (flyers, emails, SMS) with market-specific data to engage targeted audiences and execute drip campaigns on schedule, ensuring compliance across mortgage and real estate domains. You will monitor KPIs, maintain data integrity, and collaborate with loan officers and agents to align marketing efforts with business goals.

Qualifications

• 3–5 years in marketing operations or coordination, ideally within the real estate or mortgage industry.
• Experience managing marketing systems and tools without building from scratch.

Responsibilities

• Leverage and manage existing marketing systems and tools; plug and play rather than building from scratch.
• Customize marketing templates by updating market-specific stats and messaging for targeted audiences.
• Execute SMS and email marketing campaigns, including drip sequences, on schedule and within compliance standards.
• Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.

Skills

Marketing operations

CRM systems

Data hygiene

API integrations

Email marketing

SMS marketing

Tools

Insellerate

Hubspot

Go High Level

Salesforce

Big Purple Dot

Job description

Key Responsibilities

Marketing Operations

• Leverage and manage existing marketing systems and tools— “plug and play” without needing to build from scratch.




• Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market-specific stats and messaging
  to match targeted audiences.




• Execute SMS and email marketing campaigns, including drip sequences, on schedule and within
  compliance standards.




• Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.

Data & Compliance

• Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems.




• Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations




• Ensure all marketing materials and strategies are compliant with mortgage industry standards and
  guidelines.

Technical/Automation

• Implement and optimize workflows using marketing automation platforms and CRM integrations.




• Work with APIs to connect marketing platforms and ensure seamless communication between
  systems.




• Troubleshoot system errors or marketing logic issues across tools and campaigns.

Strategic Support

• Provide tactical input into the planning and execution of marketing strategies tailored to real estate
  and mortgage audiences.




• Identify optimization opportunities across the customer lifecycle—from lead capture to nurture and
  close.




• Collaborate with loan officers, agents, and operations teams to align marketing efforts with business
  objectives.

Skills, Knowledge and Expertise

• Experience: 3–5 years in marketing operations or coordination, ideally within the real estate or mortgage industry.

Tools:

• Familiar with Insellerate, Hubspot, Go High Level, Salesforce, Big Purple Dot or similar CRMs.

Skills:

• Photo and Video Editing




• Strong understanding of email and SMS marketing, segmentation, and A/B testing.




• Excellent data hygiene and management skills.




• Knowledge of API integrations and automation logic




• Proficiency with compliance-related marketing practices in mortgage/real estate.




• Clear communicator and organized multitasker who thrives in a system-driven environment.




• Proficiency with Excel

Preferred:

• Ideal candidate would have experience the following (or similar) tools: Mailchimp, ActiveCampaign, Constant Contact, SlickText, Eventbrite, Canva, Capcut, Typeform, ChatGPT




• Ideal candidate would also have some web design and/or social media management experience