Marketing Data Specialist

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC.; Quezon City; On-site; PHP 300,000 - 540,000; Full time

Job summary

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC. is seeking a Marketing Data Analyst to support marketing and sales by ensuring data accuracy, quality, and integrity across customer and prospect records.

You will learn Law360's markets and products, working under the Senior Marketing Data Researcher to identify prospects and manage subscriptions. Responsibilities include updating databases, supporting lead generation, validating records, and conducting research to identify decision-makers for

Qualifications

• Bachelor's degree in any relevant field.
• At least one year of experience in marketing data research or data management.
• Knowledge of data management principles and research methodologies.
• Experience performing quantitative analysis of customer data to extract insights.
• Strong attention to detail and data accuracy.
• Effective communication and ability to gather requirements.
• Experience supporting lead generation and contact targeting.
• Ability to quickly learn enterprise AI tools to improve workflows.

Responsibilities

• Understand Law360's business model, markets, and products.
• Ensure newsletters and subscriptions are delivered as selected.
• Maintain accurate records in company databases.
• Support account managers with subscription management and data updates.
• Validate and update organization, contact, and account records.
• Conduct research to identify prospective organizations and decision-makers.
• Contribute to data quality initiatives and database completeness.

Skills

Marketing data research

Data management

Quantitative analysis

Attention to detail

Communication skills

Lead generation

AI tools adoption

Education

Bachelor's degree in any relevant field

Job description

The Marketing Data Analyst plays a key role in supporting marketing and sales initiatives by ensuring the accuracy, quality, and integrity of customer and prospect data. This position is expected to develop a strong understanding of the legal industry, Law360's target markets, and its products and services. Working under the guidance of the Senior Marketing Data Researcher, the analyst is responsible for prospect identification, lead generation, data validation, and database maintenance through the use of both internal and external research sources.

Key Responsibilities

• Gain a comprehensive understanding of Law360's business model, marketing strategies, products, and services.

• Ensure customers receive the newsletters and content subscriptions they have selected, enhancing their overall experience and engagement.

• Maintain accurate, timely, and up-to-date records within company databases.

• Support account managers and sales enablement teams by processing requests such as newsletter subscription management, contact targeting, and customer information updates.

• Validate, update, and maintain organization, contact, and account records within proprietary systems.

• Conduct research to identify prospective organizations and key decision-makers for marketing and sales outreach.

• Contribute to data quality initiatives by verifying information and ensuring database completeness.

Qualifications

• Bachelor's degree in any relevant field.

• At least one year of experience in marketing data research, data management, or a related discipline.

• Working knowledge of data management principles, research methodologies, and industry best practices.

• Experience performing quantitative analysis of customer databases and external data sources to generate actionable insights regarding customer behavior, preferences, and purchasing patterns.

• Strong attention to detail with the ability to maintain high levels of data accuracy.

• Effective communication skills, including the ability to exchange information clearly, ask relevant questions, and confirm understanding.

• Experience supporting lead generation, prospect research, and marketing database management activities.

• Ability to quickly learn and leverage enterprise AI tools and emerging technologies to improve business processes and technical workflows.