Marketing Coordinator

NightOwl Consulting Philippines Inc.; Philippines; On-site; PHP 502,200 - 613,800; Full time

Benefits offered by this job

Above market salary

HMO on Day 1

Government-mandated benefits

Performance-based incentives

Quarterly company events

1,000 PHP de minimis

Equipment and software provided

Job summary

NightOwl Consulting Philippines Inc. is seeking a Marketing Coordinator with strong experience in email/SMS marketing, campaign execution, data management, and mortgage/real estate familiarity. This role emphasizes precision, compliance, and using existing tools to optimize performance.

You will manage marketing systems, execute campaigns, ensure data integrity across CRM platforms, and support a fast-paced mortgage-focused organization with automation and data-driven strategies.

Qualifications

• 3–5 years in marketing operations or coordination, ideally within real estate or mortgage.
• Experience with automation, data-driven campaigns, and data integrity.
• Knowledge of mortgage/real estate compliance guidelines.

Responsibilities

• Leverage and manage existing marketing systems and tools—plug and play without building from scratch.
• Customize marketing templates by updating market-specific stats and messaging.
• Execute SMS and email marketing campaigns on schedule within compliance standards.
• Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversions.
• Conduct data clean-up and segmentation to ensure CRM accuracy.
• Maintain data integrity across marketing efforts per company policies.
• Implement workflows using marketing automation platforms and CRM integrations.
• Collaborate with loan officers, agents, and operations teams to align marketing with business goals.

Skills

Email marketing

SMS marketing

Data management

CRM integrations

Automation

Excel

Tools

CRM platforms:Insellerate, HubSpot, Go High Level, Salesforce, Big Purple Dot

Job description

Description

We are seeking a highly capable and results‑driven Marketing Coordinator with a strong background in email/SMS marketing, campaign execution, data management, and real estate/mortgage industry experience. This role is not about content creation or creative design but about precision, execution, compliance, and leveraging existing tools to optimize performance.

This ideal candidate is a tech‑savvy marketing operator who understands the power of automation, data‑driven campaigns, and can maintain data integrity across systems while supporting a fast‑paced mortgage‑focused organization.

Department: Operations

Location: Client

Compensation: ₱45,000 - ₱55,000 / month

Key Responsibilities

Marketing Operations

• Leverage and manage existing marketing systems and tools — “plug and play” without needing to build from scratch.
• Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market‑specific stats and messaging to match targeted audiences.
• Execute SMS and email marketing campaigns, including drip sequences, on schedule and within compliance standards.
• Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics.

Data & Compliance

• Conduct data clean‑up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems.
• Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations.
• Ensure all marketing materials and strategies are compliant with mortgage industry standards and guidelines.

Technical/Automation

• Implement and optimize workflows using marketing automation platforms and CRM integrations.
• Work with APIs to connect marketing platforms and ensure seamless communication between systems.
• Troubleshoot system errors or marketing logic issues across tools and campaigns.

Strategic Support

• Provide tactical input into the planning and execution of marketing strategies tailored to real estate and mortgage audiences.
• Identify optimization opportunities across the customer lifecycle — from lead capture to nurture and close.
• Collaborate with loan officers, agents, and operations teams to align marketing efforts with business objectives.

Skills, Knowledge and Expertise

• Experience: 3–5 years in marketing operations or coordination, ideally within the real estate or mortgage industry.

Tools

• Familiar with Insellerate, Hubspot, Go High Level, Salesforce, Big Purple Dot or similar CRMs.

Skills

• Photo and Video Editing
• Strong understanding of email and SMS marketing, segmentation, and A/B testing.
• Excellent data hygiene and management skills.
• Knowledge of API integrations and automation logic
• Proficiency with compliance‑related marketing practices in mortgage/real estate.
• Clear communicator and organized multitasker who thrives in a system‑driven environment.
• Proficiency with Excel

Preferred

• Ideal candidate would have experience with the following (or similar) tools: Mailchimp, ActiveCampaign, Constant Contact, SlickText, Eventbrite, Canva, Capcut, Typeform, ChatGPT.
• Ideal candidate would also have some web design and/or social media management experience.

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government‑mandated benefits
• Performance‑based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided