Digital Marketing Specialist

UrbanEast Developments Inc; Davao del Sur; On-site; PHP 260,000 - 420,000; Full time

Job summary

A real estate development company in Davao del Sur is looking for a skilled Digital Marketing Specialist. The role involves creating marketing materials, managing social media accounts, and optimizing online content to enhance visibility and engagement. Candidates should possess strong graphic design skills, digital marketing experience, and a keen interest in real estate. This position offers hands-on involvement in marketing administration with a focus on social media strategies.

Qualifications

• Experience in digital marketing and social media highly recommended.
• Strong interest in real estate marketing and sales.
• Excellent oral and written communication skills required.
• Knowledge of data analysis techniques is a plus.

Responsibilities

• Create and deliver marketing materials and campaigns.
• Optimize company pages across online platforms.
• Manage social media posts and respond to followers.
• Generate weekly market research reports and marketing plans.
• Stay updated with digital marketing developments and test new tools.
• Generate, edit, publish daily content to build connections and drive action.
• Moderate user-generated content per platform policies.
• Identify threats and opportunities in user content for the company.
• Support broker coordination and real estate sales account management.

Skills

Social media management

Digital marketing

Graphic design

Content creation

Email marketing

Tools

Photoshop

Adobe Creative Suite

Google Website Optimizer

CMS technologies

MS Office

Job description

Responsibilities

• Create, layout, design, deliver, convert, and edit marketing materials and advertising campaigns
• Set up and optimize company pages and posts within each online platform to increase the effectiveness and visibility of company's social and online content
• Update all social media platforms’ posts and respond to followers; administer the creation and publishing of relevant, original, high-quality content. Plan and execute a social media calendar for the digital marketing campaign
• Create a robust Market Research Report and execute marketing administration functions.
• Keep up to date with the latest developments in digital marketing and continuously test and recommend new tools and techniques to further improve digital marketing performance
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members (either direct customers or real estate agents and salespersons) to take action
• Moderate all user-generated content in line with the moderation policy for each platform
• Identify threats and opportunities in user-generated content surrounding the company
• Act in a front-line capacity in various roles encompassed by real estate marketing and sales cycle, including among others broker coordination and support, customer service, marketing administration, and real estate sales account management.

Qualifications

• Must be very skilled in social media and digital marketing, website management, IT, and must be a skilled graphic artist/ designer, should be able to execute interaction techniques over social media sites.
• Must have experience or a strong interest to gain direct experience in REAL ESTATE marketing and sales, both digital/ online marketing and traditional/ in-person, particularly for high-end residential projects of REAL ESTATE DEVELOPERS;
• Artistic and creative and has good working knowledge of graphical software (e.g., Photoshop/ Adobe Creative Suite, etc.).
• Must be confident with content creation; must have excellent oral and written communication skills
• Well versed with e-mail marketing and lead generation through email marketing
• Experience in web Content Management System (CMS) environments, planning and executing social media calendars, website management, web applications and other online communities; knowledgeable about Website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, etc.
• Proficient in MS Office, web and IT applications as well as data/ metrics analysis techniques, and advanced Power Point and Excel
• Must possess a positive, upbeat attitude motivated by sales conversions and reaching target sales levels. Must be interested in front-line marketing administration and support roles, with direct interaction (online and in-person) with the accredited sales teams, and potential, existing, and new customers.