Head of Marketing

NightOwl Consulting; Quezon City; On-site; PHP 781,200 - 892,800; Full time

Benefits offered by this job

Above market salary

HMO on Day 1 for principal and dependents

Performance-based incentives

Equipment and software provided

Quarterly company events

1,000 PHP De Minimis

Government-mandated benefits

Job summary

NightOwl Consulting is seeking a Head of Marketing to build and lead the marketing department in Quezon City, Philippines. The successful candidate will oversee a team of two and manage HubSpot for marketing automation. Responsibilities include developing marketing strategies, ensuring compliance, and reporting on performance metrics. Ideal candidates should have over 5 years of marketing experience, strong leadership skills, and familiarity with mortgage regulations. The position offers an above-market salary and comprehensive benefits.

Qualifications

• 5+ years of marketing experience with at least 2 years in a leadership role.
• Hands-on HubSpot experience including workflows and reporting.
• Experience in regulated industries like mortgage or fintech.
• Strong project management skills.

Responsibilities

• Lead the marketing department and manage two Marketing Coordinators.
• Develop quarterly marketing plans and KPI tracking.
• Own HubSpot for marketing automation and reporting.
• Ensure compliance with marketing regulations.

Skills

Marketing experience

Team management

HubSpot

Project management

Written and spoken English

Comfort with AI tools

B2B2C marketing

Tools

HubSpot Marketing Hub

Canva for Teams

Slack

Google Workspace

Waybook

Job description

Head of Marketing

Department: Operations

Employment Type: Full Time

Location: Client

Compensation: ₱70,000 - ₱80,000 / month

Description

We are hiring a founding Head of Marketing to build and lead our marketing department from the ground up. You will lead a small offshore team, stand up the systems and processes that support 50+ Mortgage Loan Officers (MLOs), and own the brand, content, and automation that drives our growth. This is a build role for a hands‑on leader who can both set strategy and execute alongside the team.

Key Responsibilities

• Strategy and roadmap: Quarterly marketing planning, KPI tracking, and weekly reporting to US leadership.
• Team leadership: Manage and develop two Marketing Coordinators. Run weekly standups, set priorities, remove blockers, conduct performance reviews.
• Brand stewardship: Maintain the company's voice, visual identity, and quality bar across every asset. Approve all work before MLO or external delivery.
• HubSpot ownership: Operate and continuously improve HubSpot for marketing automation, drip campaigns, MLO opt‑in controls, and reporting.
• Compliance workflow: Partner with the compliance consulting firm on every flyer, email, and campaign. Ensure all materials meet TRID, RESPA, UDAAP, and state‑level requirements.
• MLO satisfaction: Run the marketing intake process, hold the team to a 48‑hour SLA, and gather feedback from the MLO advisory group monthly.
• Content calendar: Own the rolling 90‑day content calendar covering rate flyers, market updates, social content, realtor materials, and seasonal campaigns.
• Process documentation: Maintain the team's playbook in Waybook including request workflows, brand guidelines, and Claude prompt templates.
• Reporting: Monthly marketing performance reports including SLA compliance, drip metrics, MLO adoption, and asset production volume.
• Quarterly planning: Build subsequent quarterly plans and budget requests from performance data

Skills, Knowledge and Expertise

• 5+ years of marketing experience with at least 2 years in a leadership or team management role.
• Direct hands‑on HubSpot experience including workflows, drip campaigns, list management, and reporting. HubSpot certification preferred.
• Experience in mortgage, fintech, real estate, financial services, or another regulated industry.
• Excellent written and spoken English.
• Demonstrated ability to build process from scratch — not just execute someone else’s playbook.
• Comfort with AI tools (Claude, ChatGPT, etc.) as a daily part of your workflow.
• Strong project management skills with experience juggling multiple workstreams simultaneously.
• Familiarity with US mortgage regulations (TRID, RESPA, UDAAP) or proven ability to ramp on regulatory frameworks quickly.
• Canva for Teams experience including brand kit and template lockdown.
• Experience working with offshore/distributed teams or US-based clients.
• Background in B2B2C or partner‑enabled marketing models
• HubSpot Marketing Hub
• Canva for Teams
• Claude Pro
• Slack, Waybook, Google Workspace

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government‑mandated benefits
• Performance‑based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided