Marketing Manager

Private Advertiser; Zambales; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Private Advertiser is seeking an experienced Marketing Leader to develop and execute integrated brand strategies for the property management sector. You will drive campaigns across digital and print, maintain brand consistency, and lead a team while partnering with agencies and vendors.

You will perform market research, manage budgets, and monitor KPIs to demonstrate ROI, staying ahead of industry trends and regulatory changes affecting marketing practices.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5-7 years of professional experience in marketing management or brand management.
• Proven track record of integrated campaigns delivering measurable results.

Responsibilities

• Develop and implement comprehensive brand strategies and marketing campaigns aligned with company objectives and market opportunities
• Manage the creation, execution and evaluation of integrated marketing communications across digital, print and other relevant channels
• Oversee brand consistency, messaging and visual identity across all company touchpoints and marketing materials
• Conduct market research and competitive analysis to identify trends, opportunities and threats within the property management industry
• Lead the planning and execution of promotional campaigns, events and sponsorships to enhance brand awareness and customer engagement
• Manage relationships with external marketing agencies, vendors and partners to ensure quality delivery and cost-effectiveness
• Create, monitor and analyse key performance indicators (KPIs) and marketing metrics to measure campaign effectiveness and ROI
• Develop and manage the marketing budget, ensuring efficient allocation of resources and cost control
• Lead, mentor and manage the marketing team or coordinate with cross-functional departments to support marketing initiatives
• Maintain awareness of industry developments, regulatory changes and best practices in property management marketing

Skills

Brand management

Marketing strategy

Digital marketing

Analytics

Project management

Content management systems

Copywriting

Communication

Education

Bachelor's degree in Marketing

Tools

Marketing automation software

Analytics platforms

CMS platforms

Graphic design software

Job description

Key responsibilities

• Develop and implement comprehensive brand strategies and marketing campaigns aligned with company objectives and market opportunities




• Manage the creation, execution and evaluation of integrated marketing communications across digital, print and other relevant channels




• Oversee brand consistency, messaging and visual identity across all company touchpoints and marketing materials




• Conduct market research and competitive analysis to identify trends, opportunities and threats within the property management industry




• Lead the planning and execution of promotional campaigns, events and sponsorships to enhance brand awareness and customer engagement




• Manage relationships with external marketing agencies, vendors and partners to ensure quality delivery and cost-effectiveness




• Create, monitor and analyse key performance indicators (KPIs) and marketing metrics to measure campaign effectiveness and ROI




• Develop and manage the marketing budget, ensuring efficient allocation of resources and cost control




• Lead, mentor and manage the marketing team or coordinate with cross-functional departments to support marketing initiatives




• Maintain awareness of industry developments, regulatory changes and best practices in property management marketing

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration or a related discipline




• Minimum 5-7 years of professional experience in marketing management, brand management or a similar senior marketing role




• Proven track record of developing and successfully executing integrated marketing campaigns that delivered measurable business results




• Strong understanding of brand management principles, market positioning and customer engagement strategies




• Proficiency in digital marketing tools, social media platforms, marketing automation software and analytics platforms




• Excellent written and verbal communication skills with the ability to craft compelling brand messaging and marketing copy




• Demonstrated project management capabilities with the ability to manage multiple campaigns simultaneously and meet strict deadlines




• Strong analytical and data-driven decision-making skills with proficiency in interpreting marketing metrics and performance data




• Creative thinking and problem-solving abilities with a passion for innovation and continuous improvement




• Experience in the property management, real estate or related industry is highly desirable




• Proficiency in content management systems, graphic design software or marketing technology platforms is advantageous