Marketing Content Coordinator | WFH

Cloudstaff; Philippines; Remote; PHP 500,000 - 900,000; Full time

Benefits offered by this job

Employee Share Units

Cloudstaff Dream Points

Health and life insurance

Career advancement opportunities

Flexible leave credits

Mental wellness program

Company-provided PC/Laptop

Job summary

Cloudstaff is seeking a creative Social Media Content Specialist to provide offshore marketing support for Australia and the UK. You will develop monthly content calendars, create short-form videos, and ensure content is tailored to each platform.

The role requires 2–4+ years in social media/digital marketing, strong English writing, and hands-on editing skills using Canva and Adobe Creative Suite. Remote collaboration with an international team is expected.

Qualifications

• 2–4+ years of experience in social media, digital marketing, content creation, or a similar role.
• Strong written English and creative skills; ability to manage multiple deadlines and work with remote teams.
• Experience with content calendars and platform-specific content; ability to repurpose assets into multiple formats.

Responsibilities

• Create and manage rolling monthly content calendars for multiple markets (Australia and UK).
• Plan content around product launches, seasonal campaigns, styling content, and brand storytelling.
• Analyse performance metrics (reach, engagement, impressions, clicks) and adjust content strategy accordingly.
• Adapt content for Instagram, TikTok, Pinterest, Facebook, LinkedIn, and Email to maximize platform effectiveness.
• Produce and edit short-form video content (Reels, short clips) and multi-format assets.
• Support campaigns, events, and influencer collaborations with timely content and assets.

Skills

Video editing

Content planning

Analytics

English writing

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Creative Suite

CapCut

Premiere Pro

Job description

Job Description

Provide dedicated offshore marketing support to expand content output, improve channel consistency, and support both the Australian and UK business.

Goal:Move from "one asset = one post" to "one asset = 10-15 pieces of content."

2. Social Media Content Planning

• Build rolling monthly content calendars covering:
• Plan and coordinate content around:
  • New product arrivals
  • Product launches
  • Seasonal campaigns
  • Styling content
  • Craftsmanship and product stories
  • Behind-the-scenes content
  • Events and activations
  • Trade-focused initiatives
  • Brand storytelling
• Support content planning for both the Australian & UK market.
• Ensure content is scheduled and delivered consistently across relevant channels.
• Monitor and analyse the performance of published content across social media and other relevant channels.
• Review engagement, reach, views, clicks, and other relevant content metrics to identify what is performing well and where improvements can be made.
• Use performance insights to recommend adjustments to content formats, topics, posting frequency, and platform approach.

3. Content Performance Analysis & Optimisation

• Analyse the performance of published content across social media and other relevant digital channels.
• Track key content metrics such as reach, impressions, engagement, views, clicks, follower growth, and other relevant KPIs.
• Identify trends and patterns in content performance to understand what resonates with different audiences and platforms.
• Compare the performance of different content formats, topics, campaigns, and creative approaches.
• Provide regular insights and recommendations to the Marketing team to improve future content and campaign performance.
• Use data and audience insights to inform content planning, creative direction, posting frequency, and channel strategy.
• Continuously test and refine content based on performance results.

4. Platform-Specific Content Adaptation

Create content that is tailored to the characteristics and audience of each platform rather than simply reposting identical content.

• Instagram:Brand storytelling, styling, aspirational content, Reels and product-focused content.
• TikTok:Short-form, lifestyle, behind-the-scenes and creator-style content.
• Pinterest:Outfit inspiration, styling, product discovery and visual storytelling.
• Facebook:Community engagement, campaigns and promotional content.
• LinkedIn:Business updates, partnerships, milestones and expansion activity.
• Email:Product storytelling, promotional content and conversion-focused messaging.

5. Video Editing & Short-Form Content

• Create and edit engaging short-form video content for social media.
• Produce:
  • Product-focused reels
  • Styling reels
  • "One garment, multiple looks" content
  • Trend-based edits
  • Founder and team stories
  • Heritage 365 storytelling content
  • UK launch support content

6. Campaign & Marketing Support

• Support first-pass content planning for:
  • Seasonal campaigns
  • New collection launches
  • Heritage 365 product drops
  • Events and pop-ups
  • PR collaborations
  • Influencer partnerships
  • Other marketing initiatives
• Coordinate content requirements and ensure assets are prepared on time.
• Work closely with the Marketing team to execute approved content plans.

Qualifications and Requirements

Essential Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Multimedia Arts, Digital Media, or a related field preferred.
• 2–4+ years of experiencein social media, digital marketing, content creation, or a similar role.
• Proven experience in social media content creation and management across multiple platforms.
• Strong hands-onvideo editing and short-form contentskills, particularly Reels and TikTok.
• Ability to repurpose one campaign or product asset into multiple content formats.
• Experience with content calendars, platform-specific content, and social media trends.
• Proficiency in Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar tools.
• Ability to analyse content performance and use insights to improve future content.
• Strong written English, creativity, attention to detail, and organisational skills.
• Ability to manage multiple deadlines and work independently with a remote team.
• have fashion experience working with other retail fashion brands.
• some digital knowledge and is able to maximise social posts.

Perks and Benefits

• Become part of the Employee Share Units program
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.
• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
• Endless opportunities for career advancement
• Flexible leave credits which may be used for vacation, emergency and sick leaves
• In-house psychiatrist available to support employees' well-being
• International career growth and connections
• Mental Wellness Employee Assistance program through Lifeworks
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled
• Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
• Unlimited cash incentives for hired referrals
• We set you up for success with a company-provided PC/Laptop and fiber internet connection