Full-Time Digital Marketing & Growth Strategist

AgentSync

Philippines

Remote

PHP 702,000 - 950,000

Full time

6 days ago

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Benefits offered by this job

PH Govt-mandated benefits eligibility

PTO

HMO

13th-month pay

Job summary

AgentSync is seeking a Full-Time Digital Marketing & Growth Strategist to own the company’s social media, content strategy, and audience growth. You will develop end-to-end strategies, analyse performance data, and optimize campaigns to drive leads and measurable business results.

You will lead creative direction across channels, repurpose content, and use Canva/CapCut for asset creation. The role requires strong English, autonomy, and the ability to engage an Australian audience.

Qualifications

3+ years of experience in digital marketing, growth marketing or related role.
Proven experience developing commercially focused marketing or social media strategies.
Strong understanding of audience psychology, buyer behaviour and customer journey.
Ability to connect social media activity to leads, conversions and business outcomes.
Advanced knowledge of Instagram, Facebook, LinkedIn and YouTube.
Experience with podcast marketing/growth and YouTube growth.
Experience with funnels, landing pages and lead-generation campaigns.
Strong analytical skills and ability to turn data into strategy.
Excellent written and spoken English.
Highly organized and autonomous.

Responsibilities

Develop end-to-end digital and social media strategies aligned with business objectives.
Translate goals into platform-specific campaigns and KPIs.
Develop quarterly and annual marketing/content roadmaps.
Identify market opportunities and growth opportunities.
Balance short-term performance with long-term brand growth.
Develop content pillars and cohesive content ecosystem.
Create hooks, storytelling and direct-response copy.
Repurpose core content into multiple assets across platforms.
Provide creative direction for video editors and designers.
Ensure content is engaging and brand-aligned.
Use Canva and CapCut to create/refine assets.
Manage strategies across Instagram, Facebook, LinkedIn, YouTube, potentially TikTok.
Drive organic growth in reach, engagement and brand authority.
Develop community-building and partnership strategies.
Optimize content for platform algorithms and discovery.
Monitor audience sentiment and engagement opportunities.
Support growth for podcast and YouTube channels.
Repurpose podcasts into Shorts, Reels and posts.
Monitor performance and optimize content distribution.
Develop customer journeys from awareness to lead generation to conversion.
Support campaigns with lead magnets, webinars, launches and evergreen funnels.
Understand landing pages, email nurture and marketing automation.
Develop organic content to support lead generation and conversion.

Skills

Social media strategy

Growth marketing

Copywriting

Analytics

AI literacy

English

Organisational skills

Audience psychology

Tools

Canva

CapCut

ChatGPT

Claude

Gemini

HeyGen

Job description

Full-Time Digital Marketing & Growth Strategist

Job Title: Full-Time Digital Marketing Manager

Location: Remote

Schedule: 40hrs/week, Monday to Friday from 9 AM - 6 PM Queensland Time (inclusive of 1-hour unpaid lunch)

Rate: ₱ 74,000 Gross + ₱ 7,500 Non-Taxable Allowance (₱ 68,274.95 Net)

Overview: We are looking for a commercially minded Digital Marketing & Growth Strategist to take ownership of the company's social media, content strategy and audience growth. This is not a content creation or social media scheduling role. The successful candidate will be responsible for developing and executing strategies that turn attention into brand awareness, audience growth, leads and measurable business results. You will own the marketing strategy across key digital channels, lead creative direction, analyze performance data, optimise campaigns and funnels, and identify new opportunities for growth. The ideal candidate is strategic, creative, commercially focused and highly proactive, with the ability to work autonomously and confidently take ownership of the function.

Marketing Strategy & Growth

Develop and execute end-to-end digital and social media strategies aligned with business objectives.
Translate business goals into platform-specific strategies, campaigns and measurable KPIs.
Develop quarterly and annual marketing/content roadmaps.
Identify market opportunities, audience trends and new growth opportunities.
Balance short-term performance with long-term brand growth and positioning.

Content Strategy & Creative Direction

Develop content pillars, recurring content series and a cohesive content ecosystem.
Create strategies around hooks, storytelling, messaging, persuasion and direct-response copy.
Repurpose core content from podcasts, webinars, interviews, events, sales calls and client success stories into multiple platform-specific assets.
Provide creative direction and briefs for video editors, designers, content creators and other internal/external resources.
Ensure content is engaging, commercially relevant and consistent with the brand.
Use tools such as Canva and CapCut to create or refine marketing assets when required.

Social Media & Audience Growth

Develop and manage strategies across Instagram, Facebook, LinkedIn and YouTube, with TikTok and other platforms where relevant.
Drive meaningful organic growth in reach, engagement, audience quality and brand authority.
Develop community-building, collaboration, partnership and audience-nurturing strategies.
Optimise content for platform algorithms, search and discoverability.
Monitor audience sentiment and identify opportunities to strengthen engagement and brand loyalty.

Podcast & YouTube Growth

Support the growth and promotion of the company's podcast and YouTube channels.
Develop strategies to increase reach, discoverability, engagement and audience growth.
Repurpose podcast and long-form video content into Shorts, Reels, posts and other marketing assets.
Monitor performance and identify opportunities to improve content and distribution.

Funnels & Lead Generation

Develop and optimize customer journeys from awareness through to lead generation and conversion.
Support campaigns involving lead magnets, webinars, launches, offers and evergreen funnels.
Understand landing pages, email nurture and marketing automation.
Develop organic content that supports lead generation and conversion.
Work with paid media/funnel specialists where required to ensure social content supports broader campaign objectives.

Analytics & Optimisation

Track and analyze social, content and marketing performance.
Develop weekly, monthly and quarterly performance reporting.
Establish meaningful KPIs across awareness, engagement, audience growth, lead generation and conversion.
Identify why content and campaigns perform and use insights to guide future strategy.
Test and optimize hooks, topics, formats, CTAs, thumbnails and creative concepts.
Recommend what should be scaled, refined or discontinued.

Brand & Reputation

Maintain a consistent and distinctive brand voice across digital channels.
Support founder-led, executive positioning and thought-leadership content.
Use sound judgement when managing comments, criticism and sensitive brand situations.
Ensure content follows appropriate copyright, permissions, disclosure and platform requirements.
Maintain high standards of accuracy, quality and brand protection.

AI & Marketing Technology

Use AI tools strategically for research, ideation, scripting, content repurposing and workflow optimisation.
Develop efficient AI-assisted content and marketing processes without sacrificing quality or authenticity.
Stay up to date with emerging AI and marketing technologies.
Use tools such as ChatGPT, Claude, Gemini, Canva and CapCut HeyGen or similar platforms.
Understand marketing automation, CRM tagging and lead-source tracking.

Requirements:

3+ years of experience in digital marketing, growth marketing, social media strategy, marketing management or a related role.
Proven experience developing and executing commercially focused marketing or social media strategies.
Strong understanding of audience psychology, buyer behaviour and the customer journey.
Demonstrated ability to connect social media and content activity to leads, conversions, sales or other measurable business outcomes.
Advanced knowledge of Instagram, Facebook, LinkedIn and YouTube.
Strong understanding of organic audience growth, content strategy and platform algorithms.
Strong copywriting, storytelling, messaging and creative strategy skills.
Experience with podcast marketing/growth and YouTube growth.
Experience with funnels, landing pages and lead-generation campaigns.
Strong analytical skills and ability to turn performance data into strategic decisions.
Strong hands-on knowledge of Canva and CapCut.
Strong AI literacy and practical experience using AI tools in marketing.
Excellent written and spoken English.
Highly organised, proactive and able to work independently.
Commercially minded, resourceful and comfortable taking ownership.
Ability to communicate naturally with an Australian audience.

Nice to Have

Meta Ads / paid social experience.
GoHighLevel experience.
Email marketing and nurture sequences.
Monday.com experience.
Experience working with media buyers, funnel specialists or creative teams.
Experience managing contractors, agencies or internal creative resources.
Experience with founder-led or personal brands.
Knowledge of Australian advertising and consumer-law considerations.
Experience with social listening, community management or influencer/partnership marketing.
Familiarity with marketing dashboards and attribution tools.

Tools/Platforms:

Must-Have Tools