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BruntWork in the Philippines is seeking a Creator & Content Marketing Manager - UGC to lead end-to-end content production and influencer strategy for a plant care/home gardening brand. You will brief, review, and repurpose authentic assets into winning campaigns, working remotely with leadership and video editors.
The ideal candidate has deep expertise in creator/affiliate program management, Meta Ads creative strategy, and Shopify, with a portfolio showcasing direct-to-camera UGC, trend edits,
Are you a creative strategist with a proven track record of scaling high-performing UGC and creator programs for D2C brands?
Our fast-growing client in the plant care and home gardening space is looking for a Creator & Content Marketing Manager - UGC to lead their end-to-end content production and influencer strategy. Working remotely with leadership and video editors, you will brief, review, and repurpose authentic assets into winning campaigns. The ideal candidate brings deep expertise in creator and affiliate program management, Meta Ads creative strategy, and tools like Shopify and project management platforms. You must showcase a strong portfolio featuring direct-to-camera UGC, trend/meme edits, and product styling, with a background in consumer lifestyle or gardening being a major plus. Apply today to shape a vibrant creative community and drive measurable e-commerce growth!
Monday - Friday, 9:00 AM - 6:00 PM AEST, with 1 hour unpaid break (40 work hours per week)
Build, launch, and manage the client's creator, ambassador, and affiliate program
Identify, recruit, and onboard creators aligned with the brand and target audience
Coordinate product gifting campaigns, creator outreach, and ongoing relationship management
Track creator performance and identify opportunities to transition high-performing creators into affiliate partnerships
Maintain an organized CRM containing creator profiles, campaign history, engagement metrics, and partnership opportunities
Foster long-term relationships with creators to strengthen the brand community
Create detailed creative briefs for the video editor, including hooks, messaging, footage references, and intended platform usage
Review completed edits and provide constructive, actionable feedback before final approval
Manage the creative production pipeline to ensure a steady supply of fresh marketing content
Audit raw footage and identify opportunities to create additional short-form videos, alternative edits, AI-assisted content, and other marketing assets
Monitor creative performance and recommend new concepts when existing content begins to lose effectiveness
Develop and manage the organic social media content calendar across Instagram, TikTok, and other active platforms
Plan, schedule, and publish engaging content that aligns with the brand voice and marketing objectives
Write compelling captions and develop content concepts that resonate with the target audience
Monitor engagement and content performance, using insights to improve future creative strategies
Collaborate with the creative team to ensure consistent messaging across all social platforms
Analyze content performance and identify trends that improve engagement and conversion rates
Report on creator campaigns, affiliate performance, and social media growth metrics
Recommend new content formats, creator partnerships, and campaign ideas based on performance data
Work closely with leadership to continuously improve the company's content marketing strategy
Proven experience managing influencer, creator, affiliate, or ambassador programs
Must have a track record of creating diverse content formats, backed by a portfolio with proven examples of direct-to-camera UGC, meme or trend edits, and product styling or demos
Experience briefing creative teams or video editors with clear written instructions
Strong understanding of user-generated content (UGC) and short-form video best practices
Excellent written English communication skills
Experience managing social media content calendars and content publishing workflows
Strong organizational skills with the ability to manage multiple projects simultaneously
Ability to work independently and proactively manage priorities in a remote environment
Must be able to submit a Portfolio of previous works
Experience with Meta Ads creative strategy and performance marketing
Experience supporting Shopify or direct-to-consumer e-commerce brands
Background in plant care, gardening, wellness, lifestyle, or consumer products
Familiarity with affiliate management platforms and Shopify affiliate tools
Experience using ClickUp, Notion, Slack, or similar project management platforms
Permanent work from home
Immediate hiring
Health Insurance Coverage for eligible locations