Social Media Growth & Content Specialist

Chicken Dinner Studios; Pasig; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Biweekly payout

21 general leaves

10 paid PH holiday leaves

8 paid UK holiday leaves

Monthly Wellness & Growth allowance

Job summary

Chicken Dinner Studios in Pasig is seeking a Social Media Growth & Content Specialist to own audience growth, engagement, and conversion across multiple client brands. You will set targets, brief creatives, and be accountable for outcomes across various industries and voices.

You will lead strategy, define content pillars, calendar planning, and paid activity, driving measurable growth and conversions while reporting results to clients.

Qualifications

• Bachelor's degree in marketing, communications, media, advertising, multimedia arts, or related field.
• Minimum 4 years managing social media for brands with clear ownership.
• Experience handling multiple brands with distinct voices and objectives.
• Proven growth results including starting point, changes, and outcomes.
• Hands-on experience running paid social campaigns and managing budgets.
• Experience briefing designers, editors and copywriters; presenting to clients.

Responsibilities

• Growth ownership across assigned brands with measurable outcomes.
• Set channel-level targets and report monthly on progress.
• Define content pillars, positioning and platform approach per brand.
• Maintain a rolling content calendar for campaigns and always-on content.
• Plan paid activity across platforms and report spend and ROI.
• Lead multi-brand strategy, voice, calendar and reporting.
• Brief creatives, review assets, and ensure alignment with briefs.

Skills

Brand growth

Social media strategy

Analytical mindset

Education

Bachelor's degree in marketing/communications

Tools

Meta Business Suite

Later/Buffer/Sprout Social/Hootsuite

Google Analytics/GA4

Canva

Figma

Job description

Social Media Growth & Content Specialist

We are looking for a Social Media Growth Specialist to own audience growth and conversion across several client brands at once. This is a growth role with numbers attached, not a posting role. You will set the targets, decide what gets made to hit them, brief our creative team to produce it, and be accountable for whether the figures move. You will be working across different industries and different brand voices in the same week, so range matters as much as skill.

Hiring Status

URGENT HIRING

Work Arrangement

Full-Time

Key Responsibilities

Growth ownership

Own audience growth, engagement and conversion as measurable outcomes across assigned brands

Set channel-level targets for each brand and report against them monthly

Establish the baseline for a new account and define what good looks like within the first month

Diagnose underperformance and change the approach rather than increasing volume

Identify and pursue growth opportunities including collaborations, partnerships and emerging formats

Own the social strategy for each assigned brand, aligned to that client's business objectives

Define content pillars, positioning and platform approach per brand

Maintain a rolling content calendar covering campaigns, always-on content and reactive opportunities

Monitor competitors, category trends and platform changes, and adjust accordingly

Conversion

Define the conversion goal for each brand, whether that is enquiries, sign-ups, bookings, traffic or sales

Build content and campaign structures that move people toward that goal rather than stopping at awareness

Work with the client to make sure what happens after the click supports the conversion

Report on conversion performance, not just reach and engagement

Campaign and creative direction

Concept and run integrated campaigns from brief through to post-campaign review

Brief designers, video editors, illustrators and copywriters with clear objectives, formats, references and deadlines

Manage campaign timelines so assets are ready ahead of launch, not on the day

Review creative against the brief and the objective before it goes live

Write and edit platform-native copy, including captions, hooks and short-form video concepts

Paid social

Plan and manage paid activity across platforms, including audience targeting and budget allocation

Report on spend, return, and what the paid activity reveals about the organic strategy

Multi-brand management

Hold distinct strategy, voice, calendar and reporting for each brand

Prioritise across accounts when campaigns overlap, and escalat conflicts early

Apply the same standard to internal brand work as to client work

Client management and reporting

Act as the social point of contact for assigned accounts

Produce weekly and monthly performance reports with clear insight, not screenshots of dashboards

Present performance and recommendations to clients directly

Run post-campaign reviews covering what worked, what did not, and what changes next time

About You

You own the numbers. Growth, reach, engagement and conversion are your problem to solve, and flat performance is something you diagnose rather than report.

You work to goals, not to a calendar. Before anything gets made you know what it is supposed to achieve, what the baseline is, and what success looks like in figures. A month with lots of posts and no movement is a month you would call a failure.

You switch between brands cleanly. A professional services client and a consumer brand need different voices, different platforms and different tactics, and you hold all of that without one bleeding into another.

You are comfortable on camera and in conversation. You pitch ideas, present results, push back on a brief that will not work, and talk to clients directly without needing someone to translate for you.

You brief creatives well and then get out of the way. Our designers, editors and illustrators make the work.

You give them a sharp objective, a reference, a format and a reason, then judge the result against the brief rather than your own taste.

You test rather than guess. You form a hypothesis, run it, read the result and change the approach. You do not repeat the same content pattern for six months because it is what the calendar says.

You read the data properly. You know the difference between a metric that flatters and a metric that matters, and you can explain that difference to someone who does not want to hear it.

You are ahead of the trend rather than reporting it. You know what is happening on each platform now, not what a newsletter told you last week.

You want to run a team eventually. You take initiative beyond your own accounts, you have opinions about how things should work, and you would rather improve the process than complain about it.

About the Role

As Social Media Growth Specialist you own strategy and growth for a portfolio of client brands, each with its own objectives, audience and voice.

For each brand you set the growth targets, define the content approach, build the calendar, brief the creative team, manage paid activity, and report on what the activity actually delivered. You are the person accountable for the channel performing.

You will not be producing the creative. Our design and video team makes the assets. Light hands-on work is fine when speed matters, but production is not your job.

You will work alongside the Community Engagement Specialist, who owns day to day engagement, listening and community health. You own strategy, content direction, campaigns and growth. They own what happens in the comments and what the audience is saying back.

This role is built to grow. As the social function expands, the person in it is the natural candidate to lead it.

This Role is not a Good Fit if You

Measure your work in volume of posts rather than results

Cannot state what a piece of content was supposed to achieve

Need a content calendar handed to you before you can start

Have only worked on one brand or in one industry

Default to the same tone and tactics regardless of the client

Want a hands-on production role where you design and edit the content yourself

Are uncomfortable presenting numbers that show a campaign underperformed

Avoid client-facing conversations or need someone else to present your work

Have only run organic content and have never touched paid

Keep running the same approach when the data says it has stopped working

Wait for approval on every decision instead of working within an agreed strategy

Go quiet when a campaign is not working

Are looking for part-time, freelance, or project-based work

Plan to hold this alongside another full-time role

Want something temporary while you look for a permanent position

Requirements

Education

Bachelor's degree in marketing, communications, media, advertising, multimedia arts, or a related field. Equivalent professional experience is accepted in place of a degree.

Experience

At least 4 years managing social media for brands, with clear ownership rather than support-level involvement

Experience managing multiple brands simultaneously, with distinct voices and objectives

Experience across more than one industry, with examples you can walk through

Demonstrable growth results, including the starting point, what you changed, and the outcome

Demonstrable conversion results, not only reach and engagement

Hands-on experience running paid social campaigns and managing a budget

Experience briefing and working alongside designers, video editors and copywriters

Experience presenting directly to clients or senior stakeholders

Startup or agency experience in a fast-moving, resource-conscious environment

Strategic and analytical knowledge

Working knowledge of Meta, Instagram, TikTok, LinkedIn, YouTube and X, including the format and algorithm differences between them

Understanding of short-form video as a primary format, including hooks, pacing, captions and retention

Ability to read and interpret analytics across platforms, plus Google Analytics

Understanding of the funnel, and how social activity connects to conversion

Solid grasp of visual and brand fundamentals, enough to judge whether creative is on brand and on brief

Competent in spreadsheets, including formulas, trackers and reporting

Communication and disposition

Excellent written English, with a genuine ear for tone and voice across different audiences

Confident spoken English, able to present a campaign plan or performance review to a client

Outgoing and comfortable initiating conversations, with clients, with the team, and with partners

Able to write a brief a designer can execute without three rounds of clarification

Able to explain performance honestly, including when results fall short

Leadership potential

Interest in growing into a leadership position as the social function expands

Takes initiative beyond their own accounts

Comfortable giving direct feedback and holding others to agreed commitments

Openness to direct feedback and a rising performance standard

Tools and platforms

Meta Business Suite and native platform tools

A scheduling platform such as Later, Buffer, Sprout Social or Hootsuite

Google Analytics and platform-native analytics

Google Workspace, ClickUp or a comparable project management platform, and Slack

Familiarity with Canva and Figma, sufficient to review and mark up creative

Availability and commitment

Full-time availability. This is not a part-time, freelance, or project-based engagement.

No concurrent full-time role or competing commitments

Monday to Friday, 9am to 5pm UK time

Some flexibility around campaign launches and live moments

Advance notice for any planned absence

Minimum 12-month commitment to the role

Contactable references from at least two previous engagements, including a direct supervisor

Equipment and workspace

Reliable high-speed internet suitable for video calls and collaboration tools

A computer capable of running multiple applications simultaneously

Clear microphone and webcam for professional meetings

A quiet, professional, distraction-free workspace suitable for client calls

Confidentiality and security

Ability to protect brand accounts, credentials, unreleased campaign material and internal processes while working remotely

Secure handling of account access, passwords and platform permissions

NICE TO HAVE

Certifications

Meta Blueprint, particularly Media Buying Professional

Google Ads certification in Search or Video

Google Analytics (GA4) certification

TikTok Marketing Science or TikTok Ads certification

HubSpot Social Media Marketing or Content Marketing

LinkedIn Marketing Labs certification

Additional skills

Experience with influencer sourcing, negotiation and campaign management

Experience growing a B2B or professional services brand as well as consumer

Email marketing or newsletter experience

Working knowledge of SEO and how social supports search visibility

Experience with social commerce or lead generation through social

On-camera presenting or comfort appearing in content

Perks and Benefits

Fully remote, work from anywhere

Biweekly payout

21 general leaves

10 paid PH holiday leaves

8 paid UK holiday leaves

Monthly reimbursable Wellness & Growth allowance

Quarterly Learning & Skill Workshops

Mental Health Wellness Support

Access to UDEMY and other learning subscriptions

Creative and collaborative work culture

Exposure to high-impact roles within a growing marketing team

Work with purpose-driven organisations