Loyalty Growth Architect

BPI (Bank of the Philippine Islands); Makati; On-site; PHP 2,000,000 - 2,800,000; Full time

Job summary

BPI (Bank of the Philippine Islands) is seeking a Loyalty Customer Lifestyle Manager to design and execute CLM strategies, loyalty programs, and customer journeys that maximize acquisition, activation, retention, growth, and advocacy.

You will leverage customer insights, segmentation, data analytics, and marketing automation to increase engagement and lifetime value while collaborating with cross-functional teams.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics or related field.
• 7 years experience in Customer Lifecycle Management, Marketing, Loyalty, Customer Analytics.
• 3 years experience in Financial Services, CRM, Digital Marketing.
• Proven track record in Customer loyalty and rewards programs, CLM principles and frameworks.

Responsibilities

• Develop and implement CLM strategies, customer journey programs, and engagement frameworks.
• Build and manage loyalty programs and personalized customer journeys with cross-functional partners.
• Lead onboarding, activation, retention, win-back, and cross-sell initiatives to improve customer lifetime value.
• Monitor program performance and provide data-driven recommendations to improve profitability.

Skills

Interpersonal skills

Communication

Analytical thinking

Data-driven decision making

Adaptability

Collaboration

Education

Bachelor's degree in Business Administration, Marketing, Economics

Tools

CRM

Digital marketing

Job description

BPI (Bank of the Philippine Islands) is seeking a Loyalty Customer Lifestyle Manager to design and execute CLM strategies, loyalty programs, and customer journeys that maximize acquisition, activation, retention, growth, and advocacy.

You will leverage customer insights, segmentation, data analytics, and marketing automation to increase engagement and lifetime value while collaborating with cross-functional teams.