LOYALTY CUSTOMER LIFECYCLE MANAGER

BPI (Bank of the Philippine Islands); Makati; On-site; PHP 2,000,000 - 2,800,000; Full time

Job summary

BPI (Bank of the Philippine Islands) is seeking a Loyalty Customer Lifestyle Manager to design and execute CLM strategies, loyalty programs, and customer journeys that maximize acquisition, activation, retention, growth, and advocacy.

You will leverage customer insights, segmentation, data analytics, and marketing automation to increase engagement and lifetime value while collaborating with cross-functional teams.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics or related field.
• 7 years experience in Customer Lifecycle Management, Marketing, Loyalty, Customer Analytics.
• 3 years experience in Financial Services, CRM, Digital Marketing.
• Proven track record in Customer loyalty and rewards programs, CLM principles and frameworks.

Responsibilities

• Develop and implement CLM strategies, customer journey programs, and engagement frameworks.
• Build and manage loyalty programs and personalized customer journeys with cross-functional partners.
• Lead onboarding, activation, retention, win-back, and cross-sell initiatives to improve customer lifetime value.
• Monitor program performance and provide data-driven recommendations to improve profitability.

Skills

Interpersonal skills

Communication

Analytical thinking

Data-driven decision making

Adaptability

Collaboration

Education

Bachelor's degree in Business Administration, Marketing, Economics

Tools

CRM

Digital marketing

Job description

The Loyalty Customer Lifestyle Manager develop and execute customer lifecycle management (CLM) strategies and loyalty engagement programs that drive customer acquisition, activation, retention, growth, and advocacy. Leverage customer insights, segmentation, data analytics, and marketing automation capabilities to increase customer engagement, lifetime value, and profitability while supporting the Bank's strategic objectives.

Core Responsibilities:

• Develop and implement customer lifecycle management strategies, customer journey programs, and engagement frameworks that improve acquisition, activation, retention, and customer lifetime value.
• Build and manage customer engagement programs, lifecycle campaigns, and personalized customer journeys in partnership with business units, product teams, and channel owners to increase loyalty participation and customer value.
• Lead the planning and execution of customer lifecycle initiatives, including onboarding, activation, retention, win-back, and cross-sell programs, to improve customer experience and strengthen long-term customer relationships.
• Monitor and evaluate program performance, customer engagement metrics, and revenue outcomes to provide actionable recommendations that improve profitability and customer lifetime value.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Economics or related field
• 7 years experience in Customer Lifecycle Management, Marketing, Loyalty, Customer Analytics
• 3 years experience in Financial Services, CRM, Digital Marketing
• Proven track record in Customer loyalty and rewards programs, Customer Lifecycle Management (CLM) principles and frameworks
• Knowledge and experience in Customer segmentation and personalization methodologies
• Background in Customer analytics and behavioral insights, Digital marketing and customer engagement technologies
• Creative thinker, analytical, and can use data in making recommendations and decisions
• Strong interpersonal and collaboration skills to work cross-functionally
• Excellent verbal and written communication skills
• Ability to work independently and thrive in a dynamic team environment
• Sharp attention to detail and ability to spot optimization opportunities
• Innovative mindset with the ability to think creatively and problem-solve
• Open to new learning and doing things differently