Loyalty & CRM Insights Specialist

CITADEL Pacific Ltd.; Taguig; Sur place; PHP 600 000 - 900 000; Plein temps

Résumé du poste

CITADEL Pacific Ltd. is seeking a Loyalty, CRM & Customer Insights Specialist to provide analytical and customer intelligence support to country marketing teams through loyalty reporting, customer analytics, segmentation, campaign measurement, CRM support, and business insights.

This role enables data-driven decision-making by transforming customer, loyalty, digital, and transactional data into actionable recommendations to improve customer acquisition, engagement, retention, and business

Qualifications

• Bachelor's degree in business, Marketing, Statistics, Economics, Data Analytics, Mathematics, or related disciplines.
• 3+ years of experience in customer analytics, CRM, loyalty, marketing analytics, business intelligence, or related fields.
• Strong analytical and problem-solving capabilities.
• Experience handling large datasets and reporting tools.
• Experience in loyalty programs, CRM platforms, customer analytics, or retail analytics.
• Experience with visualization and reporting tools such as Power BI, Tableau, Looker, or similar platforms.

Responsabilités

• Loyalty & CRM analytics: analyze loyalty program performance and identify opportunities to improve customer acquisition, engagement, and retention.
• Develop regular reporting on loyalty metrics, customer participation, and campaign effectiveness.
• Support loyalty and CRM initiatives through audience identification, segmentation, and performance measurement.
• Analyze customer behavior, purchase patterns, frequency, basket composition, and journeys.
• Develop actionable recommendations that support business growth and customer engagement.
• Create dashboards, scorecards, and analytical reports for business stakeholders.

Formation

Bachelor's degree in business, Marketing, Statistics, Economics, Data Analytics, Mathematics, or related disciplines

Outils

Power BI

Tableau

Looker

Description du poste

CITADEL Pacific Ltd. is seeking a Loyalty, CRM & Customer Insights Specialist to provide analytical and customer intelligence support to country marketing teams through loyalty reporting, customer analytics, segmentation, campaign measurement, CRM support, and business insights.

This role enables data-driven decision-making by transforming customer, loyalty, digital, and transactional data into actionable recommendations to improve customer acquisition, engagement, retention, and business