Digital Retention Lead: CRM & Loyalty Automation

JT International (Philippines), Inc.; Philippines; On-site; PHP 2,204,000 - 2,755,000; Full time

Job summary

JT International (Philippines), Inc. is seeking a Digital Retention Specialist to support the delivery of our digital retention strategy in three markets. You will optimize data-driven CRM and loyalty with marketing automation to accompany customers through their lifecycle with a focus on retention.

You will manage automated journeys, own the loyalty backend, coordinate with partners, and create dashboards to monitor retention performance. Strong analytics and Power BI experience are preferred.

Qualifications

• Experience in data-driven marketing, CRM, loyalty, consumer engagement or retention.
• Experience with B2C campaigns, A/B testing and performance reporting (Power BI preferred).
• Knowledge of drawing data from CDP/CRM and hands-on email automation tools.
• Familiar with SQL queries; HTML and CSS are a plus.
• Strong analytical and problem-solving skills.
• Fluent in English; Czech, Slovak or Hungarian are a plus.

Responsibilities

• Manage automated consumer journeys across email, SMS and other digital channels.
• Act as the technical owner of the local loyalty application and its backend systems.
• Coordinate technical improvements with developers, digital agencies and internal stakeholders.
• Manage CRM and consumer data processes, including data quality and consent management.
• Support the technical setup and execution of digital retention and e-commerce campaigns.
• Create dashboards and monitor campaign, system and retention performance.
• Ensure smooth data flows and integration between CRM, loyalty, e-commerce and marketing platforms.
• Collaborate with Marketing, Sales, IT, Analytics and external partners.
• Ensure compliance with corporate IT, data-security and local regulatory requirements.

Skills

Data-driven marketing

CRM systems

Loyalty programs

Marketing automation

Analytical thinking

English proficiency

Education

University degree or equivalent

Marketing

Statistics

Mathematics

Computer Science

Related field

Tools

Power BI

Adobe Campaign Classic

SQL

HTML

CSS

CDP/CRM data handling

Job description

JT International (Philippines), Inc. is seeking a Digital Retention Specialist to support the delivery of our digital retention strategy in three markets. You will optimize data-driven CRM and loyalty with marketing automation to accompany customers through their lifecycle with a focus on retention.

You will manage automated journeys, own the loyalty backend, coordinate with partners, and create dashboards to monitor retention performance. Strong analytics and Power BI experience are preferred.