Loyalty Marketing Officer - CRM

Michael Page International Recruitment (Philippines) Inc; Philippines; Hybrid; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary & benefits

Career development opportunities

Job summary

Michael Page International Recruitment (Philippines) Inc. is seeking a CRM and Loyalty Marketing specialist to drive customer acquisition, retention, and engagement across digital and in-store channels.

You will analyse customer data, develop segments, and collaborate with e-commerce, retail, and marketing teams to optimise journeys and ensure data privacy compliance. The role emphasizes strong analytics, campaign execution, and a proactive approach to improving customer experiences through

Qualifications

• Experience in CRM, loyalty marketing, customer engagement, digital marketing.
• Experience using CRM, loyalty, or marketing automation platforms.
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable recommendations.

Responsibilities

• Execute CRM and loyalty campaigns that drive customer acquisition, retention, and repeat purchases across digital channels.
• Analyse customer data, purchase behaviour, and engagement trends to identify opportunities for targeted marketing initiatives.
• Develop and manage customer segments to support personalised communications and improve campaign effectiveness.
• Monitor key customer metrics including engagement, retention, purchase frequency, and customer lifetime value, providing actionable insights and recommendations.
• Collaborate with e-commerce, retail, and marketing teams to optimise customer journeys across online and in-store touchpoints.
• Support the planning and execution of member-exclusive promotions, rewards, and customer engagement initiatives.
• Maintain the accuracy and integrity of customer databases, ensuring compliance with data privacy requirements.
• Track and report on campaign performance, loyalty programme metrics, and customer engagement KPIs.
• Assist in the management of CRM and loyalty platforms, supporting campaign deployment and operational excellence.
• Identify opportunities to enhance the overall customer experience through data-driven marketing strategies and process improvements.

Skills

CRM & Loyalty Marketing

Customer Engagement

Digital Marketing

Data Analysis

Campaign Planning

Tools

CRM platforms

Marketing automation tools

Job description

• International retail company
• Career progression, competitive salary package and hybrid work set up

About Our Client

We inspire customers to discover products and brands that support their lifestyle and everyday pursuits. Through a strong retail and e-commerce presence, we continuously invest in creating rewarding customer experiences that foster loyalty, strengthen customer relationships, and drive long-term engagement.

Job Description

• ExecuteCRM and loyalty campaigns that drive customer acquisition, retention, and repeat purchases across digital channels.
• Analyse customer data, purchase behaviour, and engagement trends to identify opportunities for targeted marketing initiatives.
• Develop and manage customer segments to support personalised communications and improve campaign effectiveness.
• Monitor key customer metrics including engagement, retention, purchase frequency, and customer lifetime value, providing actionable insights and recommendations.
• Collaborate with e-commerce, retail, and marketing teams to optimise customer journeys across online and in-store touchpoints.
• Support the planning and execution of member-exclusive promotions, rewards, and customer engagement initiatives.
• Maintain the accuracy and integrity of customer databases, ensuring compliance with data privacy requirements.
• Track and report on campaign performance, loyalty programme metrics, and customer engagement KPIs.
• Assist in the management of CRM and loyalty platforms, supporting campaign deployment and operational excellence.
• Identify opportunities to enhance the overall customer experience through data-driven marketing strategies and process improvements.

The Successful Applicant

• Experience in CRM, loyalty marketing, customer engagement, digital marketing.
• Experience using CRM, loyalty, or marketing automation platforms
• Strong analytical skills with the ability to interpret customer data and translate insights into actionable recommendations.

What's on Offer

• Competitive salary & benefits package
• Opportunity to contribute to customer growth and engagement within a dynamic omnichannel retail business
• Collaborative environment with strong learning and career development opportunities