Loyalty & CRM Insights Architect

CITADEL; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Citadel is seeking a Loyalty, CRM & Customer Insights Specialist to support country marketing teams with loyalty reporting, customer analytics, segmentation, campaign measurement, CRM support and business insights.

The role enables data-driven decision-making by transforming customer, loyalty, digital, and transactional data into actionable recommendations that improve customer acquisition, engagement, retention, and business performance.

Qualifications

• Bachelor’s degree or equivalent in business, marketing, statistics, economics, data analytics, mathematics or related.
• 3+ years of experience in customer analytics, CRM, loyalty, marketing analytics, BI, or related fields.
• Strong analytical and problem-solving capabilities and experience handling large datasets.

Responsibilities

• Loyalty performance analysis and opportunities to improve acquisition, engagement and retention.
• CRM support and optimization; audience identification and segmentation.
• Campaign measurement, reporting and ROI evaluation; post-campaign reviews.
• Customer behavior analysis and journey mapping to generate actionable insights.
• Develop dashboards, scorecards and analytical reports for stakeholders.
• Provide analytics support for category, retail and growth initiatives.

Skills

Loyalty Analytics

CRM Analytics

Marketing Analytics

Data Visualization

Data Analysis

Large Datasets

CRM Knowledge

Education

Bachelor's in Business/Analytics

Tools

Power BI

Tableau

Looker

Job description

Citadel is seeking a Loyalty, CRM & Customer Insights Specialist to support country marketing teams with loyalty reporting, customer analytics, segmentation, campaign measurement, CRM support and business insights.

The role enables data-driven decision-making by transforming customer, loyalty, digital, and transactional data into actionable recommendations that improve customer acquisition, engagement, retention, and business performance.