Local Lead Gen Meta Ads Specialist (Spa & Beauty)

LUXEVANITY TRADING OPC; Metro Manila; On-site; PHP 558,000 - 893,000; Full time

Job summary

Luxevanity Trading OPC in Metro Manila is seeking a results-driven Meta Ads Specialist to plan, execute, optimize Facebook and Instagram campaigns, and drive local lead generation for spa, beauty, aesthetics, or wellness services.

You will monitor CPL, CTR, and ROAS, run A/B tests, manage budgets, and collaborate with marketing and branch teams to ensure leads convert to bookings across branches. Experience with Meta Pixel and Conversions API is a plus.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.
• Experience managing Facebook and Instagram ads with Meta Ads Manager.
• Hands-on local lead generation for geographic-specific campaigns.
• Experience with spa/beauty/wellness advertising is highly preferred.
• Strong targeting, retargeting, optimization, and conversion tracking.
• Knowledge of Meta Pixel and Conversions API for analytics.
• Data-driven, analytical, and collaborative with good communication.

Responsibilities

• Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
• Develop local lead generation strategies for targeted cities and branches.
• Create campaigns for spas, beauty clinics, aesthetic centers, and related services.
• Generate leads, inquiries, consultations, and bookings cost-effectively.
• Perform audience research, A/B testing, and optimize creatives and copy.
• Collaborate with marketing to develop ad creatives and offers.
• Monitor CPL, CTR, ROAS and other KPI metrics.
• Track performance using Meta Ads Manager, Pixel, and API.
• Manage budgets and optimize for lead quality and performance.
• Prepare regular performance reports with actionable insights.
• Coordinate with sales/branches to convert leads into bookings.

Skills

Audience targeting

Lead generation

Campaign optimization

Analytics

Communication

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Meta Ads Manager

Meta Pixel

Conversions API

Job description

Luxevanity Trading OPC in Metro Manila is seeking a results-driven Meta Ads Specialist to plan, execute, optimize Facebook and Instagram campaigns, and drive local lead generation for spa, beauty, aesthetics, or wellness services.

You will monitor CPL, CTR, and ROAS, run A/B tests, manage budgets, and collaborate with marketing and branch teams to ensure leads convert to bookings across branches. Experience with Meta Pixel and Conversions API is a plus.