Paid Ads Specialist

vamasters, Inc.; El Salvador; On-site; PHP 1,258,000 - 2,642,000; Full time

Job summary

vamasters, Inc. is seeking an Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local service-based business. You will set up campaigns from scratch, craft ad creatives, and monitor daily results to bring in quality leads within the service area.

The role requires hands-on Meta Ads expertise, ability to explain performance clearly to a non-technical owner, and strong reporting skills. Join a growing local business and drive measurable growth.

Qualifications

• Hands-on experience building and managing Meta Ads campaigns.
• Strong knowledge of lead-generation campaigns and Meta Lead Forms.
• Ability to target local audiences and optimize budgets.
• Familiarity with Meta Ads Manager, Pixel and Conversions API.
• Ability to create or assemble ad creatives using Canva or similar.

Responsibilities

• Build and launch Meta lead-generation campaigns with proper structure and tracking.
• Create ad creatives from supplied content and tailor for the service area.
• Configure local/radius targeting and manage daily budgets.
• Monitor performance and implement data-driven optimizations.
• Report results in clear, non-technical language and suggest improvements.
• Test variations to improve CPL, CTR, and conversion rates.
• Stay updated with Meta platform changes and best practices.

Skills

Meta Ads campaigns

Lead-generation

Audience targeting

Facebook/Instagram Ads Manager

Analytics & reporting

Ad creatives ( Canva )

Communication

Education

Bachelor's degree or equivalent

Tools

Meta Pixel

Conversions API

CapCut or basic video editing

Job description

Job Summary: We have an exciting role for a results-driven Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local, service-based business. You’ll set up campaigns from scratch, turn our photos and videos into high-performing ads, and monitor results closely every day to bring in quality leads within our service area. This is a great match for someone who pairs hands-on Meta Ads expertise with the ability to explain performance clearly to a non-technical business owner.

Key Responsibilities:

• Build and launch Meta (Facebook and Instagram) lead-generation campaigns, including campaign structure, audiences, and tracking setup

• Put together ad creatives (images, videos, and copy) from content the business supplies

• Configure local and radius-based targeting to reach customers in the service area

• Monitor campaign performance daily and act quickly on issues or opportunities

• Review results and make data-backed changes to targeting, budget allocation, and creative

• Test ad variations to lower cost per lead and improve lead quality

• Keep up with Meta platform updates, policy changes, and best practices

• Prepare end-of-day or weekly performance reports that summarize results in plain, easy-to-follow language

• Recommend new campaign ideas and strategies to increase lead volume

Mandatory Skills:

• Proven hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)

• Strong experience running lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns

• Solid understanding of local and radius targeting, audience building, and budget optimization

• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup

• Ability to create or assemble ad creatives with tools such as Canva or similar

• Strong analytical skills and the ability to interpret metrics such as CPL, CTR, CPM, and conversion rates

• Ability to explain campaign performance in simple, non-technical terms

• Careful, dependable, and self-motivated

• Strong written and verbal communication skills

Preferred Skills:

• Google Ads experience (Search and/or Local Services Ads)

• Previous experience advertising for local, service-based businesses (home services, contractors, trades, or similar)

• Experience with basic video editing tools such as CapCut

• Familiarity with CRM or lead-tracking tools that follow leads from ad to booked job

• Meta Blueprint or Google Ads certification

• Good at handling several campaigns at the same time

Why Join Us: Join a growing local business where your work brings in new customers and real, measurable results. You’ll own our paid advertising from day one, with room to test ideas and shape our strategy. We value clear communication, initiative, and people who take pride in watching their campaigns perform.