Ads Specialist VA

Tavor Perry; Cauayan; On-site; PHP 250,000 - 450,000; Full time

Job summary

Tavor Perry is seeking a results-driven Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local service-based business. You’ll set up campaigns from the ground up, turn our photos and videos into high-performing ads, and keep a close daily watch on results to bring in quality leads within our service area.

You’ll excel if you combine hands-on Meta Ads expertise with the ability to explain performance clearly to a business owner who isn’t technical.

Qualifications

• Hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram).
• Experience with lead-generation campaigns using Meta Lead Forms or website conversions.
• Knowledge of local/radius targeting, audience building, and budget optimization.
• Proficiency with Meta Ads Manager, Pixel, and Conversions API.
• Ability to create or assemble ad creatives with Canva or similar.
• Strong analytics and ability to interpret CPL, CTR, CPM, and conversions.
• Ability to explain campaign performance in simple, non-technical terms.
• Highly organized, independent, and self-motivated.
• Strong written and verbal communication skills.

Responsibilities

• Build and launch Meta (Facebook and Instagram) lead-generation campaigns, including structure, audiences, and tracking.
• Assemble ad creatives from content provided by the business.
• Set up local and radius-based targeting to reach customers in the service area.
• Check campaign performance daily and respond to issues or opportunities.
• Analyze results and adjust targeting, budget, and creative based on data.
• Test ad variations to reduce cost per lead and improve quality.
• Stay updated on Meta platform changes and best practices.
• Prepare end-of-day or weekly performance reports in plain language.
• Suggest new campaign ideas and strategies to grow lead volume.

Skills

Meta Ads

Lead generation

Audience targeting

Pixel/Conversions API

Ad creatives

Campaign analytics

Communication

Independence

Tools

Meta Ads Manager

Meta Pixel

Conversions API

Canva

CapCut

CRM tools

Job description

Job Summary:

We’re after a results-driven Ads Specialist to build, manage, and optimize Meta lead-generation campaigns for a local, service-based business. You’ll set up campaigns from the ground up, turn our photos and videos into high-performing ads, and keep a close daily watch on results to bring in quality leads within our service area. You’ll excel if you combine hands-on Meta Ads expertise with the ability to explain performance clearly to a business owner who isn’t technical.

Key Responsibilities:

• Build and launch Meta (Facebook and Instagram) lead-generation campaigns, including campaign structure, audiences, and tracking setup

• Assemble ad creatives (images, videos, and copy) from content the business provides

• Set up local and radius-based targeting to reach customers inside the service area

• Check campaign performance daily and respond quickly to issues or opportunities

• Analyze results and adjust targeting, budget allocation, and creative based on the data

• Test ad variations to bring down cost per lead and improve lead quality

• Stay informed on Meta platform updates, policy changes, and best practices

• Prepare end-of-day or weekly performance reports that explain results in plain, easy-to-understand language

• Suggest new campaign ideas and strategies to grow lead volume

Mandatory Skills:

• Proven hands-on experience building and managing Meta Ads campaigns (Facebook and Instagram)

• Strong experience running lead-generation campaigns, including Meta Lead Forms and/or website conversion campaigns

• Solid understanding of local and radius targeting, audience building, and budget optimization

• Working knowledge of Meta Ads Manager, Meta Pixel, and Conversions API setup

• Ability to create or assemble ad creatives with tools such as Canva or similar

• Strong analytical skills and the ability to interpret metrics such as CPL, CTR, CPM, and conversion rates

• Ability to explain campaign performance in simple, non-technical terms

• Responsible, focused, and independent

• Strong written and verbal communication skills

Preferred Skills:

• Google Ads experience (Search and/or Local Services Ads)

• Previous experience advertising for local, service-based businesses (home services, contractors, trades, or similar)

• Experience with basic video editing tools such as CapCut

• Familiarity with CRM or lead-tracking tools that follow leads from ad to booked job

• Meta Blueprint or Google Ads certification

• Ready to manage several campaigns at a time

Why Join Us:

Join a growing local business where your work brings in new customers and produces real, measurable results. You’ll own our paid advertising from day one, with room to test ideas and help shape our strategy. We value clear communication, initiative, and people who take pride in seeing their campaigns perform.