Meta Ads Specialist

LUXEVANITY TRADING OPC; Metro Manila; Vor Ort; PHP 558.000 - 893.000; Vollzeit

Zusammenfassung

Luxevanity Trading OPC in Metro Manila is seeking a results-driven Meta Ads Specialist to plan, execute, optimize Facebook and Instagram campaigns, and drive local lead generation for spa, beauty, aesthetics, or wellness services.

You will monitor CPL, CTR, and ROAS, run A/B tests, manage budgets, and collaborate with marketing and branch teams to ensure leads convert to bookings across branches. Experience with Meta Pixel and Conversions API is a plus.

Qualifikationen

• Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.
• Experience managing Facebook and Instagram ads with Meta Ads Manager.
• Hands-on local lead generation for geographic-specific campaigns.
• Experience with spa/beauty/wellness advertising is highly preferred.
• Strong targeting, retargeting, optimization, and conversion tracking.
• Knowledge of Meta Pixel and Conversions API for analytics.
• Data-driven, analytical, and collaborative with good communication.

Aufgaben

• Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram.
• Develop local lead generation strategies for targeted cities and branches.
• Create campaigns for spas, beauty clinics, aesthetic centers, and related services.
• Generate leads, inquiries, consultations, and bookings cost-effectively.
• Perform audience research, A/B testing, and optimize creatives and copy.
• Collaborate with marketing to develop ad creatives and offers.
• Monitor CPL, CTR, ROAS and other KPI metrics.
• Track performance using Meta Ads Manager, Pixel, and API.
• Manage budgets and optimize for lead quality and performance.
• Prepare regular performance reports with actionable insights.
• Coordinate with sales/branches to convert leads into bookings.

Kenntnisse

Audience targeting

Lead generation

Campaign optimization

Analytics

Communication

Ausbildung

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Meta Ads Manager

Meta Pixel

Conversions API

Jobbeschreibung

Job Summary

We are looking for a results-driven Meta Ads Specialist with proven experience in Facebook and Instagram advertising, particularly in local lead generation and the spa, beauty, aesthetics, or wellness industry.

The ideal candidate will be responsible for planning, executing, optimizing, and analyzing paid advertising campaigns to generate qualified leads, increase appointment bookings, and drive customer acquisition for our branches and services.

Key Responsibilities

• Plan, create, launch, and manage Meta Ads campaigns across Facebook and Instagram.

• Develop effective local lead generation strategies targeting potential customers within specific cities, locations, and branch service areas.

• Create and optimize campaigns for beauty clinics, spas, aesthetic centers, and related services.

• Generate qualified leads, inquiries, consultations, and appointment bookings while maintaining cost efficiency.

• Conduct audience research, competitor analysis, retargeting, and A/B testing of ad creatives, copy, and campaign strategies.

• Collaborate with the marketing team to develop compelling ad creatives, promotional offers, and campaign content.

• Monitor key performance metrics, including Cost Per Lead (CPL), conversion rates, click-through rates (CTR), and return on ad spend (ROAS).

• Track and analyze campaign performance using Meta Ads Manager, Meta Pixel, Conversions API, and other relevant analytics tools.

• Manage advertising budgets and continuously optimize campaigns to improve lead quality and overall campaign performance.

• Prepare regular performance reports with actionable insights and recommendations.

• Coordinate with sales and branch teams to assess lead quality, follow-ups, and conversion into actual bookings or sales.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field is an advantage.

• Proven experience managing Facebook and Instagram advertising campaigns using Meta Ads Manager.

• Hands-on experience in local lead generation, particularly for businesses targeting customers within specific geographic locations.

• Experience handling advertising campaigns for spas, beauty clinics, aesthetic centers, dermatology clinics, or wellness businesses is highly preferred.

• Strong understanding of audience targeting, lead generation funnels, retargeting, campaign optimization, and conversion tracking.

• Knowledge of Meta Pixel, Conversions API, and performance analytics.

• Data-driven, analytical, and results-oriented, with the ability to interpret campaign metrics and improve performance.

• Strong communication and collaboration skills.