Lifecycle Marketing & Engagement Lead

Optum Philippines

Makati

On-site

PHP 900,000 - 1,300,000

Full time

6 days ago

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Job summary

Optum Philippines in Manila seeks a seasoned marketer to lead consumer and provider engagement programs, driving onboarding, activation, education, and value realization for pharmacy and PBM services.

You will translate priorities into actionable plans, collaborate across teams, and optimize journeys with CRM, marketing automation, and analytics tools to improve activation and retention. Strong communication and project leadership are required.

Qualifications

Bachelor’s degree in marketing, communications, business, healthcare administration, or related field.
5+ years of experience in B2C marketing, member engagement, patient engagement, lifecycle marketing, onboarding communications, experience marketing, CRM, digital marketing, marketing communications, or related roles.
Experience developing and executing marketing or communication programs that support onboarding, activation, education, digital adoption, engagement, retention influence, NPS, experience improvement, or value realization.
Experience engaging consumer, patient, member, caregiver, or other secured populations through targeted communication programs, lifecycle strategies, CRM, or multi-channel engagement campaigns.
Ability to translate business, operational, and experience priorities into marketing plans, integrated communications, lifecycle programs, and measurable outcomes.
Strong project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a complex matrixed environment.
Ability to use audience insights, journey analytics, engagement metrics, campaign performance, NPS, digital adoption metrics, and ROI/IOI analysis to guide recommendations.
Strong collaboration skills across operations, experience, digital, product, analytics, creative, content, marketing operations, legal, privacy, compliance, channel, and business teams.
Excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.
Healthcare, pharmacy, payer, PBM, specialty pharmacy, infusion pharmacy, home delivery pharmacy, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience preferred.
Familiarity with CRM, marketing automation, personalization, journey analytics, experimentation, Adobe suite, and performance reporting tools preferred.

Responsibilities

Manage consumer / provider engagement and experience marketing programs supporting onboarding, activation, education, benefit awareness, digital adoption, service navigation, retention influence, NPS, and value realization.
Translate priorities into onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs, timelines, and measurable outcomes.
Develop and execute programs that help secured populations understand what to do, where to go, and how to access support.
Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other channels.
Partner with cross-functional teams to align priorities, dependencies, approvals, and execution.
Support segmentation, personalization, journey mapping, testing, optimization, and performance reporting across onboarding and engagement journeys.
Monitor activation, engagement, utilization, digital adoption, NPS, retention, and journey metrics; prepare insights for optimization.
Identify gaps and recommend corrective actions to improve understanding, satisfaction, relationship durability, and value realization.
Maintain operating routines, status reporting, project plans, budget inputs, risk logs, and leadership-ready updates.