Lifecycle & Growth Marketing Lead

Optum Philippines

Philippines

On-site

PHP 900,000 - 1,500,000

Full time

11 days ago

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Job summary

Optum Philippines is seeking an experienced Marketing Engagement Specialist to lead onboarding and lifecycle communications for consumer and provider audiences. You will translate business priorities into multi-channel onboarding programs, drive activation and ongoing engagement, and partner with cross-functional teams to optimize member experience and value realization.

The role emphasizes data-driven decision making, strong collaboration, and delivering leadership-ready updates across

Qualifications

Bachelor's degree in marketing, communications, business, healthcare administration, or related field.
5+ years of experience in B2C marketing, member engagement, lifecycle marketing, onboarding communications, CRM or related roles.
Experience developing and executing marketing programs that support onboarding, activation and value realization.
Experience engaging consumer populations through targeted communication campaigns.

Responsibilities

Manage consumer engagement and experience marketing programs across onboarding, activation, education, benefit awareness, digital adoption, and retention.
Translate priorities into onboarding strategies, engagement plans, timelines and measurable outcomes.
Develop and execute programs to help secured populations access services and realize value from Optum Rx capabilities.
Coordinate integrated communications across print, digital, email, mobile and other channels.
Collaborate with operations, digital, product, analytics, and legal teams to align priorities and approvals.