Senior Growth & Retention Marketing Lead

UnitedHealth Group; Philippines; On-site; Confidential; Full time

Job summary

UnitedHealth Group, via Optum, is seeking a senior marketing professional in the Philippines to drive lifecycle campaigns across B2B/B2C channels. The role focuses on growth, retention, and cross-sell through coordinated efforts in CRM, content, and analytics.

You will collaborate with product, operations, clinical, and marketing teams to deliver integrated programs, track performance, and optimize journeys from awareness to retention.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 5+ years of experience in B2B/B2C or B2Provider marketing or related roles.
• Experience executing integrated marketing campaigns and lifecycle programs.
• Experience with audience segmentation, targeting, and multi-channel campaigns.
• Strong project management and stakeholder coordination skills.
• Ability to interpret campaign performance and translate insights into action.
• Collaborative across cross-functional teams and strong written/verbal communication.

Responsibilities

• Manage audience growth and retention marketing initiatives from planning through execution and measurement.
• Translate briefs and insights into actionable multi-channel marketing plans and goals.
• Develop and execute campaigns supporting acquisition, activation, retention, and cross-sell.
• Coordinate execution across digital, web, email, mobile, CRM, paid/owned media, and lifecycle channels.
• Partner with product, operations, analytics, content, and legal teams to manage dependencies and approvals.
• Support segmentation, personalization, testing, and optimization from campaigns and journeys.
• Monitor performance and prepare leadership-ready summaries of results and actions.
• Identify friction points and optimization opportunities across member, patient, and provider journeys.
• Maintain project plans, budgets, and executive-ready status updates.
• Work with minimal guidance and propose practical solutions to improve speed and impact.

Skills

Strategic marketing

Lifecycle marketing

CRM & segmentation

Content & creative coordination

Multi-channel campaigns

Data analytics

Education

Bachelor's degree in marketing, communications, or business

Tools

Adobe Marketing Cloud

CRM platforms

Google Analytics

Marketing automation tools

Job description

UnitedHealth Group, via Optum, is seeking a senior marketing professional in the Philippines to drive lifecycle campaigns across B2B/B2C channels. The role focuses on growth, retention, and cross-sell through coordinated efforts in CRM, content, and analytics.

You will collaborate with product, operations, clinical, and marketing teams to deliver integrated programs, track performance, and optimize journeys from awareness to retention.