Member Experience & Engagement Strategist

Optum Philippines; Makati; On-site; PHP 540,000 - 780,000; Full time

Job summary

Optum Philippines is seeking a Marketing Communications professional to support onboarding, engagement, and lifecycle campaigns across digital, email, web, and direct mail channels. You will collaborate with creative, analytics, product, and operations teams to ensure clear, compliant communications that drive member and patient activation.

The role requires 3+ years in marketing and a Bachelor's in a related field; you will manage multi-channel campaigns, track performance, and optimize

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field.
• 3+ years of experience in marketing, member engagement, patient engagement, marketing communications, lifecycle marketing, CRM, digital marketing, campaign operations, content operations, or related roles.
• Experience supporting communication programs, onboarding journeys, lifecycle campaigns, or engagement initiatives across digital, email, web, direct mail, CRM, print, or related channels.
• Collaborative partner with experience working across creative, content, analytics, product, operations, experience, marketing operations, legal, privacy, compliance, and channel teams.
• Demonstrated solid project coordination and organizational skills, with ability to manage multiple tasks, timelines, approvals, stakeholder inputs, and documentation.
• Demonstrated solid writing, editing, proofreading, and communication skills with attention to clarity, accuracy, accessibility, brand voice, and compliance requirements.
• Demonstrated ability to work with engagement metrics, journey insights, dashboards, status reporting, or campaign performance data to support optimization recommendations.
• Proven detail-oriented, proactive, and comfortable operating in a fast-paced matrixed environment

Responsibilities

• Support consumer / provider onboarding, education, engagement, and experience marketing initiatives across assigned audiences and Optum Rx priorities.
• Assist with development and execution of lifecycle communications, onboarding journeys, benefit education, digital adoption programs, self-service adoption communications, and steady-state engagement materials.
• Coordinate print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other engagement channel deliverables with content, creative, marketing operations, analytics, product, operations, legal, privacy, compliance, and channel teams.
• Support campaign and communication planning, briefing, content reviews, routing, approvals, QA, accessibility checks, compliance annotations, launch readiness, and version control.
• Help ensure communications clearly explain what members and patients need to do, where to go, how to access support, how to use services, and how to realize value from Optum Rx capabilities.
• Maintain project trackers, engagement calendars, asset inventories, approval records, audit artifacts, meeting notes, and status updates.
• Gather and summarize performance inputs across activation, engagement, utilization, digital adoption, self-service adoption, NPS, satisfaction, and other experience metrics.
• Assist in identifying journey gaps, education needs, service navigation barriers, and opportunities to improve understanding, activation, engagement, and experience.
• Support reusable templates, playbooks, content libraries, and AI-enabled workflow improvements with appropriate human review and governance.
• Manage multiple assignments with solid attention to detail, timely follow-through, and clear communication
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Skills

Marketing communications

Cross-functional collaboration

Copywriting

Project coordination

Stakeholder management

Education

Bachelor's degree in marketing, communications, business, healthcare administration, or related field

Tools

CRM systems

Marketing automation

Content management systems

Adobe tools

Job description

Optum Philippines is seeking a Marketing Communications professional to support onboarding, engagement, and lifecycle campaigns across digital, email, web, and direct mail channels. You will collaborate with creative, analytics, product, and operations teams to ensure clear, compliant communications that drive member and patient activation.

The role requires 3+ years in marketing and a Bachelor's in a related field; you will manage multi-channel campaigns, track performance, and optimize