Strategic Member Experience Marketing Manager

UnitedHealth Group; Makati; On-site; Confidential; Full time

Job summary

Optum, part of UnitedHealth Group, is seeking a marketing engagement specialist in the Philippines to support onboarding, education, and lifecycle communications across member and patient audiences. You will coordinate multi-channel campaigns with teams across content, analytics, product, operations, and legal, ensuring clear, accessible communications and timely delivery.

The role requires 3+ years in marketing/engagement, strong writing/editing skills, and collaboration across cross-functional

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field.
• 3+ years of experience in marketing, member engagement, patient engagement, marketing communications, lifecycle marketing, CRM, digital marketing, campaign operations, content operations, or related roles.
• Experience supporting communication programs, onboarding journeys, lifecycle campaigns, or engagement initiatives across digital, email, web, direct mail, CRM, print, or related channels.
• Collaborative partner with experience working across creative, content, analytics, product, operations, experience, marketing operations, legal, privacy, compliance, and channel teams.
• Proven project coordination and organizational skills, with ability to manage multiple tasks, timelines, approvals, stakeholder inputs, and documentation.
• Proven writing, editing, proofreading, and communication skills with attention to clarity, accuracy, accessibility, brand voice, and compliance requirements.

Responsibilities

• Support consumer / provider onboarding, education, engagement, and experience marketing initiatives across assigned audiences and Optum Rx priorities.
• Assist with lifecycle communications, onboarding journeys, benefit education, digital adoption programs, self-service adoption communications, and steady-state engagement materials.
• Coordinate deliverables across multiple channels with content, marketing operations, analytics, product, operations, legal, privacy, compliance, and channel teams.
• Support campaign and communication planning, briefing, content reviews, routing, approvals, QA, accessibility checks, compliance annotations, launch readiness, and version control.
• Help ensure communications clearly explain what members and patients need to do, where to go, how to access support, how to use services, and how to realize value from Optum Rx capabilities.
• Maintain project trackers, engagement calendars, asset inventories, approval records, audit artifacts, meeting notes, and status updates.

Skills

Marketing communications

CRM

Digital marketing

Campaign operations

Content operations

Project coordination

Writing and editing

Data-driven insights

Education

Bachelor's degree in marketing or related field

Tools

Adobe tools

CRM platforms

Marketing automation

Content management systems

Analytics dashboards

Job description

Optum, part of UnitedHealth Group, is seeking a marketing engagement specialist in the Philippines to support onboarding, education, and lifecycle communications across member and patient audiences. You will coordinate multi-channel campaigns with teams across content, analytics, product, operations, and legal, ensuring clear, accessible communications and timely delivery.

The role requires 3+ years in marketing/engagement, strong writing/editing skills, and collaboration across cross-functional