Growth and Retention Senior Marketing Manager

Optum Philippines; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Optum Philippines seeks a marketing professional to lead audience growth and retention initiatives across B2B/B2C and provider marketing. You will translate briefs into actionable plans, develop multi-channel campaigns, and collaborate with product, operations, analytics, and legal teams.

In this role, you will drive lifecycle programs, optimize campaigns based on performance, and maintain clear executive-ready updates.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 5+ years in B2B/B2C or B2Provider marketing, growth or retention roles.
• Experience executing integrated marketing campaigns and lifecycle programs.
• Experience with audience segmentation, journeys, personalization, testing, and multi-channel execution.
• Strong project management and the ability to coordinate multiple initiatives in a fast-paced environment.
• Proven ability to translate campaign performance into actionable insights.

Responsibilities

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates
• Translate briefs, priorities, insights, and value propositions into actionable marketing plans and timelines
• Develop and execute multi-channel campaigns and lifecycle programs supporting acquisition, retention, and growth
• Coordinate cross-channel execution across digital, web, email, CRM, paid/owned media, and channels
• Partner with product, operations, analytics, content, and legal teams to manage dependencies and approvals
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations
• Monitor performance and prepare reporting with insights, risks, and actions
• Identify friction and optimization opportunities across member, patient, and provider journeys
• Maintain project plans, trackers, budgets, and executive-ready summaries
• Work with minimal guidance and propose practical solutions to speed and quality
• Comply with contracts, policies, and directives; adapt to changing business needs

Skills

Audience growth

Lifecycle marketing

Multi-channel campaigns

Campaign optimization

Data-driven decision making

Education

Bachelor's degree in marketing, communications, business

Tools

CRM

Marketing automation

Customer data platforms

Adobe Suite

Analytics dashboards

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates
• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals
• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion
• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels
• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance
• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions
• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys
• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability
• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications

• Bachelor's degree in marketing, communications, business, or related field
• 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles
• Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth
• Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution
• Demonstrated solid project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment
• Demonstrated ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action
• Demonstrated solid collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams
• Proven excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials

Preferred Qualifications

• Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience
• Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.