Member Experience & Engagement Marketing Lead

Hammerjack Pty Ltd; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Optum, a division of UnitedHealth Group, seeks a Marketing Communications professional in the Philippines to support onboarding and engagement initiatives. You will drive lifecycle communications across digital, email, web, and CRM channels, coordinating with content, analytics, and operations teams to optimize member and patient engagement.

You will help develop educational materials, campaigns, and self-service programs while maintaining governance, accuracy, and brand voice in a fast-paced

Qualifications

• Bachelor's degree in a related field and 3+ years in marketing, member engagement, or lifecycle marketing.
• Experience supporting onboarding journeys, lifecycle campaigns, or engagement initiatives across multiple channels.
• Strong writing, editing, and communication skills with attention to clarity and compliance.

Responsibilities

• Support onboarding, education, engagement, and experience marketing across assigned audiences.
• Develop and execute lifecycle communications, onboarding journeys, and self-service programs.
• Coordinate multi-channel deliverables with cross-functional teams (content, analytics, product, operations, legal, privacy, compliance).
• Assist in campaign planning, approvals, QA, and version control; ensure accessibility and compliance.
• Summarize performance inputs across activation, engagement, utilization, and satisfaction metrics.
• Identify journey gaps and opportunities to improve activation and experience; support templates and AI-enabled workflows with governance.
• Manage multiple assignments with attention to detail and timely communication.

Skills

Marketing experience

Lifecycle marketing

CRM usage

Digital marketing

Content operations

Campaign operations

Education

Bachelor's degree in marketing, communications, business, healthcare administration

Tools

CRM

Marketing automation

Analytics dashboards

Job description

Optum, a division of UnitedHealth Group, seeks a Marketing Communications professional in the Philippines to support onboarding and engagement initiatives. You will drive lifecycle communications across digital, email, web, and CRM channels, coordinating with content, analytics, and operations teams to optimize member and patient engagement.

You will help develop educational materials, campaigns, and self-service programs while maintaining governance, accuracy, and brand voice in a fast-paced