Lifecycle Growth Marketing Specialist (CLM)

GoTyme Bank; Quezon City; Sur place; PHP 400 000 - 700 000; Plein temps

Résumé du poste

GoTyme Bank Corporation in the Philippines is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns across channels for GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands. You will own audience-building, journey setup, QA, launch, monitoring, and reporting within four growth loops, ensuring campaigns reach the right customers at the right time.

You will collaborate with Data & Analytics, Creative, and business teams, leverage AI tools for briefing and

Qualifications

• Experience planning and optimizing lifecycle campaigns across channels.
• Ability to build audiences and map customer journeys.
• QA, launch, monitor, and report on campaign performance.
• Collaborate with Data & Analytics, Creative, and business teams.
• Experience using AI tools for briefing and analysis.

Responsabilités

• Plan and optimize lifecycle campaigns across channels.
• Own audience-building and journey setup for campaigns.
• QA, launch, monitor, and report on campaign results.
• Test hypotheses and iterate to improve performance.

Connaissances

Lifecycle campaigns

Audience building

Journey setup

QA testing

Campaign monitoring

Reporting

Cross-functional collaboration

AI tools

Description du poste

GoTyme is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns across channels for GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands. You will own audience-building, journey setup, QA, launch, monitoring, and reporting within four growth loops, ensuring campaigns reach the right customers at the right time.
You will work with Data & Analytics, Creative, and business teams, leverage AI tools for briefing and analysis, and continuously test hypotheses to