CLM Specialist

GoTyme PH (Philippines); Quezon City; Hybrid; PHP 420,000 - 660,000; Full time

Job summary

GoTyme Philippines is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns across push, in-app, email, SMS, and messaging channels for GoTyme Bank Philippines and partner brands. You will own audience building, journey setup, QA, launch, monitoring, and reporting, aiming to drive activation, stickiness, and reactivation.

You will collaborate with Data & Analytics and business teams to align campaigns with growth goals, while maintaining brand and regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in CLM, digital marketing, campaign operations, or customer engagement roles.
• Customer-first mindset with data-driven decision making.
• Detail oriented with comfort in working with data.
• Familiarity with AI tools in daily work and ability to judge when to use them.

Responsibilities

• Build and launch lifecycle campaigns and automated journeys across engagement channels.
• Set up audiences and segments using customer attributes, product holdings, and behavioral events.
• Configure triggers, frequency caps, A/B variants, and control groups.
• QA every campaign for targeting, personalization, links, rendering, and consent.
• Monitor live campaigns, report KPI results, and propose optimizations.
• Collaborate with Data & Analytics and business teams on data requirements and events.

Skills

CLM

Digital marketing

Campaign operations

Customer engagement

AI tools

Data analysis

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

MoEngage

Mixpanel

SQL

Job description

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The CLM Specialist plans, builds, and optimizes lifecycle campaigns and customer journeys within GoTyme’s Customer Lifecycle Management (CLM) function, which serves GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands such as Sanlam. The role turns briefs and lifecycle strategy into well-targeted, well-tested campaigns across push, in-app, email, SMS, and messaging channels, and is accountable for each one reaching the right customer at the right moment.

The specialist owns the build and performance of each campaign and journey: audience building, journey setup, QA, launch, monitoring, and reporting. The function runs on four growth loops: activation, stickiness, primary bank, and reactivation, and each specialist’s portfolio maps to one or more of them. Specialists bring test hypotheses and a view on what the data says to do next, not only executed briefs, and are expected to grow into the go-to expert for their portfolio.

Campaign & Journey Execution

• Build and launch campaigns and automated journeys on the engagement platform based on approved briefs.
• Set up audiences and segments using customer attributes, product holdings, and behavioral events.
• Configure triggers, frequency caps, A/B variants, and control groups.
• Check contact pressure before launch: frequency, overlap with live journeys, and suppression.

Quality & Compliance

• QA every campaign before launch: targeting, personalization, links and deep links, rendering, and consent.
• Ensure communications follow brand guidelines, consent rules, and local regulatory requirements.
• Keep accurate documentation for every live campaign and journey.

Performance Monitoring & Optimization

• Monitor live campaigns and fix delivery or targeting issues quickly.
• Report results against KPIs and control groups, and propose optimizations.
• Run tests on message, timing, channel, and offer, and log learnings.
• Document a hypothesis, success metric, and control group before launch, and propose the next test based on the results.
• Use AI tools to speed up briefing, audience ideation, QA checks, reporting, and test analysis, and verify the output before using it; customer data stays in approved tools only.

Collaboration

• Brief CLM Creatives on copy and design needs and give clear, timely feedback.
• Work with Data & Analytics and business teams on data requirements, events, and attribute availability.
• Contribute to playbooks, templates, and naming conventions.

Key Performance Indicators

• On-time campaign delivery.
• Engagement and conversion of owned campaigns versus benchmarks.
• Number and quality of experiments run and learnings documented.
• QA pass rate and reduction in live campaign incidents.
• Completeness of campaign documentation.

Must Haves

• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• 2 or more years of experience in CLM, digital marketing, campaign operations, or customer engagement roles.
• Customer-first mindset: considers how each message feels on the receiving end, not just whether it was sent.
• Detail-oriented and comfortable working with data.
• Familiarity with AI tools in daily work, or a clear willingness to learn them, with good judgment on when to check the output.
• Execution excellence and ownership of outcomes.
• Working understanding of segmentation, lifecycle stages, and A/B testing.
• Comfort using AI tools to work faster, and the habit of checking their output before it reaches a customer.
• Clear communication with internal and partner stakeholders.
• Ability to juggle multiple campaigns and deadlines.
• Flexibility to support different markets and time zones.

Nice to Haves

• Hands-on experience with any customer engagement or marketing automation tool is an advantage (MoEngage is a plus), as is basic SQL or Mixpanel for checking audiences and results.
• Background in banking, fintech, e-commerce, or other customer-facing digital businesses is a plus.