Lifecycle Growth Marketing Specialist (CLM)

Gotyme Inc; Quezon City; Vor Ort; PHP 558.000 - 1.004.000; Vollzeit

Zusammenfassung

GoTyme is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns across channels for GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands. You will own audience-building, journey setup, QA, launch, monitoring, and reporting within four growth loops, ensuring campaigns reach the right customers at the right time.

You will work with Data & Analytics, Creative, and business teams, leverage AI tools for briefing and analysis, and continuously test hypotheses to

Qualifikationen

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 2+ years in CLM, digital marketing, campaign ops, or customer engagement roles.
• Customer-first mindset focused on message impact.
• Detail-oriented with data work comfort.
• Willingness to learn and use AI tools with good judgment.
• Strong ownership, execution, and deadlines.
• Experience with segmentation, lifecycle stages, and AB testing.
• Clear communicator with internal and partner stakeholders.

Aufgaben

• Build and launch campaigns and automated journeys on the engagement platform based on approved briefs.
• Set up audiences and segments using customer attributes, product holdings, and behavioral events.
• Configure triggers, frequency caps, A/B variants, and control groups.
• Check contact pressure before launch: frequency, overlap with live journeys, and suppression.
• QA every campaign before launch: targeting, personalization, links and deep links, rendering, and consent.
• Ensure communications follow brand guidelines, consent rules, and local regulatory requirements.
• Keep accurate documentation for every live campaign and journey.
• Monitor live campaigns and fix delivery or targeting issues quickly.
• Report results against KPIs and control groups, and propose optimizations.
• Run tests on message, timing, channel, and offer, and log learnings.
• Document a hypothesis, success metric, and control group before launch, and propose the next test based on the results.
• Use AI tools to speed up briefing, audience ideation, QA checks, reporting, and test analysis, and verify the output before using it; customer data stays in approved tools only.
• Collaborate with CLM Creatives, Data & Analytics, and business teams.

Kenntnisse

Customer-first mindset

Detail-oriented

AI tools proficient

Execution excellence

Segmentation knowledge

A/B testing

Data accuracy

Cross-functional communication

Time management

Multi-market time zones

Ausbildung

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

MoEngage

SQL

Mixpanel

Jobbeschreibung

GoTyme is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns across channels for GoTyme Bank Philippines, GoTyme Bank South Africa, and partner brands. You will own audience-building, journey setup, QA, launch, monitoring, and reporting within four growth loops, ensuring campaigns reach the right customers at the right time.

You will work with Data & Analytics, Creative, and business teams, leverage AI tools for briefing and analysis, and continuously test hypotheses to