Lifecycle Marketing Specialist: Campaigns & Journeys

GoTyme PH (Philippines); Quezon City; Hybrid; PHP 420,000 - 660,000; Full time

Job summary

GoTyme Philippines is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns across push, in-app, email, SMS, and messaging channels for GoTyme Bank Philippines and partner brands. You will own audience building, journey setup, QA, launch, monitoring, and reporting, aiming to drive activation, stickiness, and reactivation.

You will collaborate with Data & Analytics and business teams to align campaigns with growth goals, while maintaining brand and regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years of experience in CLM, digital marketing, campaign operations, or customer engagement roles.
• Customer-first mindset with data-driven decision making.
• Detail oriented with comfort in working with data.
• Familiarity with AI tools in daily work and ability to judge when to use them.

Responsibilities

• Build and launch lifecycle campaigns and automated journeys across engagement channels.
• Set up audiences and segments using customer attributes, product holdings, and behavioral events.
• Configure triggers, frequency caps, A/B variants, and control groups.
• QA every campaign for targeting, personalization, links, rendering, and consent.
• Monitor live campaigns, report KPI results, and propose optimizations.
• Collaborate with Data & Analytics and business teams on data requirements and events.

Skills

CLM

Digital marketing

Campaign operations

Customer engagement

AI tools

Data analysis

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

MoEngage

Mixpanel

SQL

Job description

GoTyme Philippines is seeking a CLM Specialist to plan, build, and optimize lifecycle campaigns across push, in-app, email, SMS, and messaging channels for GoTyme Bank Philippines and partner brands. You will own audience building, journey setup, QA, launch, monitoring, and reporting, aiming to drive activation, stickiness, and reactivation.

You will collaborate with Data & Analytics and business teams to align campaigns with growth goals, while maintaining brand and regulatory compliance.