Lifecycle Campaign Architect

GoTyme Bank Corporation; Quezon City; In loco; PHP 480.000 - 720.000; Tempo pieno

Descrizione del lavoro

GoTyme Bank Corporation is seeking a CLM Specialist to design and optimize lifecycle campaigns across push, in-app, email, SMS, and messaging channels. You will own audience building, journey setup, QA, launch, monitoring, and reporting for multiple markets including the Philippines and Africa.

Ideal candidates have 2+ years in CLM or digital marketing, a customer-first approach, and comfort working with data and AI-powered tools. Hybrid collaboration with data teams and creatives is expected.

Competenze

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2+ years in CLM, digital marketing, campaign operations, or customer engagement.
• Customer-first mindset with data comfort.
• Familiar with AI tools and strong judgment to verify outputs.
• Execution excellence and ownership of outcomes.
• Understanding of segmentation, lifecycle stages, and A/B testing.

Mansioni

• Build and launch campaigns and automated journeys from approved briefs.
• Set up audiences and segments using customer attributes and events.
• Configure triggers, frequency caps, A/B variants, and controls.
• QA campaigns for targeting, personalization, links, rendering, and consent.
• Monitor live campaigns, report results, and propose optimizations.
• Document hypotheses, success metrics, and next tests.

Conoscenze

Detail-oriented

Data driven

AI tools

Customer-first

Execution excellence

Ownership

Segmentation

A/B testing

Communication

Multitasking

Time zone flexibility

Formazione

Bachelor’s degree in Marketing, Business, Communications, or any related field

Strumenti

MoEngage

SQL

Mixpanel

Descrizione del lavoro

GoTyme Bank Corporation is seeking a CLM Specialist to design and optimize lifecycle campaigns across push, in-app, email, SMS, and messaging channels. You will own audience building, journey setup, QA, launch, monitoring, and reporting for multiple markets including the Philippines and Africa.

Ideal candidates have 2+ years in CLM or digital marketing, a customer-first approach, and comfort working with data and AI-powered tools. Hybrid collaboration with data teams and creatives is expected.