Lifecycle Growth Marketing Manager

Optum Philippines; Makati; On-site; PHP 1,200,000 - 1,700,000; Full time

Job summary

Optum Philippines in Makati is seeking a seasoned B2C marketing and engagement professional to translate priorities into onboarding and lifecycle programs, drive activation, education, and value realization across consumer and provider audiences.

You will collaborate with operations, digital, analytics, product, content, and marketing teams to optimize activation and engagement metrics, while maintaining clear status updates and leadership-ready materials in a complex matrixed environment.

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, or related field.
• 5+ years of experience in B2C marketing, member engagement, patient engagement, lifecycle marketing, onboarding communications, CRM, digital marketing, marketing communications, or related roles.
• Experience developing and executing marketing or communication programs that support onboarding, activation, education, digital adoption, engagement, retention influence, NPS, experience improvement, or value realization.
• Experience engaging consumer, patient, member, caregiver, or other secured populations through targeted communication programs, lifecycle strategies, CRM, or multi-channel engagement campaigns.
• Proven ability to translate business, operational, and experience priorities into marketing plans, integrated communications, lifecycle programs, and measurable outcomes.
• Proven solid project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a complex matrixed environment.
• Proven ability to use audience insights, journey analytics, engagement metrics, campaign performance, NPS, digital adoption metrics, and ROI/IOI analysis to guide recommendations.
• Proven solid collaboration skills across operations, experience, digital, product, analytics, creative, content, marketing operations, legal, privacy, compliance, channel, and business teams.
• Proven excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials.

Responsibilities

• Manage consumer / provider engagement and experience marketing programs that support onboarding, activation, education, benefit awareness, digital adoption, service navigation, retention influence, NPS, and value realization
• Translate operational, experience, business, and audience priorities into actionable onboarding strategies, engagement plans, lifecycle communications, channel recommendations, content needs, timelines, and measurable outcomes
• Develop and execute communication programs that help secured populations understand what to do, where to go, how to access support, how to use available services, and how to realize value from Optum Rx capabilities
• Manage steady-state engagement programs that educate existing audiences, deepen relationship value, increase benefit understanding, reduce service friction where aligned to goals, and support continued use of pharmacy and PBM services
• Coordinate integrated communications across print, digital, email, mobile, web, direct mail, contact center, pharmacy, lifecycle, and other relevant consumer / provider engagement channels
• Partner with operations, enterprise experience, digital, product portfolio, content, creative, analytics, marketing operations, legal, privacy, compliance, channel teams, and business relationship owners to align priorities, dependencies, approvals, and execution
• Support segmentation, personalization, journey mapping, testing, optimization, and performance reporting across onboarding and engagement journeys
• Monitor activation, engagement, utilization, digital adoption, self-service adoption, NPS, retention influence, experience, and journey metrics; prepare insights and recommendations for optimization
• Identify onboarding, education, engagement, and experience gaps; recommend corrective actions to improve understanding, satisfaction, relationship durability, and value realization
• Maintain operating routines, status reporting, project plans, budget inputs, risk logs, and leadership-ready updates
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Skills

Marketing Strategy

CRM

Digital Marketing

Lifecycle Marketing

Onboarding

Multi-channel Engagement

Education

Bachelor's degree in marketing

Tools

CRM software

Adobe Suite

Job description

Optum Philippines in Makati is seeking a seasoned B2C marketing and engagement professional to translate priorities into onboarding and lifecycle programs, drive activation, education, and value realization across consumer and provider audiences.

You will collaborate with operations, digital, analytics, product, content, and marketing teams to optimize activation and engagement metrics, while maintaining clear status updates and leadership-ready materials in a complex matrixed environment.