Growth and Retention Marketing Director

Optum, a UnitedHealth Group Company; Philippines; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

Optum, a UnitedHealth Group Company, seeks an experienced marketing leader in the Philippines to drive growth and retention programs across audience segments. You will translate priorities into lifecycle journeys and activation roadmaps, owning end-to-end execution across digital, email, web, CRM, and paid channels.

Collaborating with business leaders and product teams, you will optimize campaigns using performance metrics, ROI, and attribution, while mentoring marketing professionals in a

Qualifications

• Bachelor's degree required in marketing, communications, business, or related field.
• 7+ years in B2B/B2C or B2Prover marketing, growth, retention, lifecycle, CRM or related marketing functions.
• Experience creating programs for acquisition, onboarding, activation, engagement, and retention.
• Ability to translate priorities into integrated marketing plans and executive-ready reporting.
• Healthcare/pharmacy or regulated industry experience is preferred.

Responsibilities

• Lead audience-specific growth and retention marketing programs across channels.
• Translate growth priorities into lifecycle journeys, activation roadmaps, and value propositions.
• Own day-to-day marketing leadership for revenue-driving initiatives.
• Build segment- and journey-based programs with education and calls to action.
• Lead integrated execution across digital, web, email, mobile, CRM, and paid channels.
• Partner with cross-functional teams to align plans and improve speed to market.
• Monitor campaign performance with key metrics and optimize accordingly.
• Identify barriers and gaps; recommend improvements to conversion and engagement.
• Manage marketing plans, budgets, timelines, and delivery across resources.
• Present strategies and results to marketing and business leadership.
• Develop marketing professionals and foster accountability.

Skills

B2B/B2C marketing

Lifecycle marketing

CRM

Data-driven

Multi-channel

Stakeholder management

Education

Bachelor's degree in marketing, communications, business

Tools

CRM

Marketing automation

Adobe Suite

A/B testing

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Lead Audience specific growth and retention marketing programs that drive measurable acquisition, conversion, onboarding, engagement, utilization, retention influence, and loyalty outcomes across priority Optum Rx audiences
• Translate business growth and retention priorities into audience-specific strategies, integrated campaign plans, lifecycle journeys, value propositions, activation roadmaps, and performance goals
• Own day-to-day marketing leadership for assigned growth and retention initiatives, including revenue-driving growth, audience conversion, audience activation, digital adoption, and ongoing engagement programs
• Build segment-based, journey-based, and behavior-based marketing programs that engage audience target with relevant education, proof points, and calls to action
• Lead integrated execution across digital, web, email, mobile, direct mail, CRM, activations, paid/owned channels, lifecycle, and other relevant engagement channels
• Partner with business leaders, product, operations, clinical, digital, analytics, finance, marketing operations, performance marketing, content, creative, legal, privacy, compliance, and channel teams to align plans, improve speed to market, and deliver measurable outcomes
• Monitor campaign, journey, and channel performance using acquisition, activation, growth capture, conversion, utilization, digital adoption, engagement, retention influence, NPS, attribution, ROI, and IOI metrics; lead optimizations and corrective actions
• Identify audience barriers, journey gaps, performance risks, and service friction; develop recommendations that improve conversion, engagement, experience, and business impact
• Manage marketing plans, budgets, timelines, operating routines, issue resolution, and delivery expectations across matrixed and globally distributed resources
• Present strategies, performance results, risks, opportunities, and recommendations to marketing and business leadership
• Lead and develop marketing professionals, building accountability, collaboration, operating discipline, and growth-oriented execution
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or related field
• 7+ years of experience in B2B/B2C or B2Prover marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing functions
• Experience developing and executing marketing programs that support acquisition, conversion, onboarding, activation, engagement, utilization, retention influence, prescription capture, or business growth
• Experience translating business priorities into integrated marketing plans, campaign strategies, lifecycle journeys, performance goals, and executive-ready reporting
• Healthcare, pharmacy, PBM, specialty pharmacy, home delivery pharmacy, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience preferred
• Solid understanding of consumer, member, patient, caregiver, provider, or prescriber journeys, including segmentation, personalization, digital adoption, behavior change, and multi-channel engagement strategies
• Demonstrated ability to use data, audience insights, attribution, journey analytics, engagement metrics, conversion performance, NPS, ROI, and IOI analysis to optimize outcomes
• Proven ability to partner across business, product, digital, operations, analytics, finance, creative, content, marketing operations, legal, privacy, compliance, and channel teams in a complex matrixed environment
• Demonstrated solid communication, stakeholder management, project management, and influencing skills
• Demonstrated ability to manage multiple initiatives in a fast-paced environment while building team capability and accountability

Preferred Qualification:

• Experience with CRM, customer data platforms, marketing automation, personalization, attribution, journey analytics, experimentation, Adobe suite, and performance reporting tools

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.