Growth and Retention Senior Marketing Manager

UnitedHealth Group; Makati; On-site; PHP 1,500,000 - 2,500,000; Full time

Job summary

UnitedHealth Group, via Optum, is seeking a senior marketing professional in the Philippines to drive lifecycle campaigns across B2B/B2C channels. The role focuses on growth, retention, and cross-sell through coordinated efforts in CRM, content, and analytics.

You will collaborate with product, operations, clinical, and marketing teams to deliver integrated programs, track performance, and optimize journeys from awareness to retention.

Qualifications

• Bachelor's degree in marketing, communications, business or related field.
• 5+ years of experience in B2B/B2C or B2Provider marketing or related roles.
• Experience executing integrated marketing campaigns and lifecycle programs.
• Experience with audience segmentation, targeting, and multi-channel campaigns.
• Strong project management and stakeholder coordination skills.
• Ability to interpret campaign performance and translate insights into action.
• Collaborative across cross-functional teams and strong written/verbal communication.

Responsibilities

• Manage audience growth and retention marketing initiatives from planning through execution and measurement.
• Translate briefs and insights into actionable multi-channel marketing plans and goals.
• Develop and execute campaigns supporting acquisition, activation, retention, and cross-sell.
• Coordinate execution across digital, web, email, mobile, CRM, paid/owned media, and lifecycle channels.
• Partner with product, operations, analytics, content, and legal teams to manage dependencies and approvals.
• Support segmentation, personalization, testing, and optimization from campaigns and journeys.
• Monitor performance and prepare leadership-ready summaries of results and actions.
• Identify friction points and optimization opportunities across member, patient, and provider journeys.
• Maintain project plans, budgets, and executive-ready status updates.
• Work with minimal guidance and propose practical solutions to improve speed and impact.

Skills

Strategic marketing

Lifecycle marketing

CRM & segmentation

Content & creative coordination

Multi-channel campaigns

Data analytics

Education

Bachelor's degree in marketing, communications, or business

Tools

Adobe Marketing Cloud

CRM platforms

Google Analytics

Marketing automation tools

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Manage assigned audience growth and retention marketing initiatives from planning through execution, measurement, optimization, and leadership updates
• Translate campaign briefs, business priorities, audience insights, and value propositions into actionable marketing plans, channel recommendations, content needs, timelines, and measurable goals
• Develop and execute multi-channel campaigns and lifecycle programs that support acquisition, conversion, utilization growth, cross / upsell, onboarding, engagement, digital adoption, retention influence, and relationship expansion
• Coordinate execution across digital, web, email, mobile, direct mail, CRM, paid/owned media, provider-facing, contact center, and lifecycle channels
• Partner with product, operations, clinical, business leaders, analytics, content, creative, marketing operations, legal, privacy, compliance, and channel teams to manage dependencies, approvals, risks, and delivery milestones
• Support audience segmentation, targeting, personalization, testing, and optimization recommendations based on campaign and journey performance
• Monitor performance across campaigns, channels, audiences, and business lines; prepare reporting that summarizes results, insights, risks, and recommended actions
• Identify conversion friction, engagement gaps, operational barriers, and optimization opportunities across member, patient, consumer, provider, and prescriber journeys
• Maintain project plans, trackers, budget inputs, status updates, stakeholder routines, and executive-ready summaries to ensure transparency and accountability
• Manage work with minimal guidance, escalating complex issues and recommending practical solutions to improve speed, quality, and business impact
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• Bachelor's degree in marketing, communications, business, or related field
• 5+ years of experience in B2B/B2C or B2Provider marketing, growth marketing, retention marketing, lifecycle marketing, CRM, digital marketing, performance marketing, marketing communications, or related marketing roles
• Experience executing integrated marketing campaigns, lifecycle programs, or communication strategies that support acquisition, activation, conversion, engagement, digital adoption, retention influence, or business growth
• Experience working with audience segmentation, targeting, customer journeys, personalization, testing, and multi-channel campaign execution
• Demonstrated solid project management skills with the ability to manage multiple initiatives, timelines, approvals, stakeholders, and deliverables in a fast-paced matrixed environment
• Demonstrated ability to interpret campaign performance, audience insights, engagement metrics, conversion results, NPS, ROI, or related KPIs and translate findings into action
• Demonstrated solid collaboration skills across business, product, digital, analytics, creative, content, operations, marketing operations, legal, privacy, compliance, and channel teams
• Proven excellent written and verbal communication skills, including clear status updates, performance summaries, and leadership-ready materials

Preferred Qualifications:

• Healthcare, pharmacy, PBM, payer, provider, consumer health, financial services, subscription, marketplace, e-commerce, or regulated industry experience
• Familiarity with CRM, marketing automation, customer data platforms, journey tools, Adobe suite, analytics dashboards, testing platforms, or performance reporting tools

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.