Lead Generation and Email Outreach Specialist

Tavor Perry; Tuguegarao; Remote; PHP 2,675,000 - 3,439,000; Full time

Benefits offered by this job

Remote work

Autonomy

Direct founder access

Job summary

Tavor Perry is seeking a Lead Generation and Email Outreach Specialist to drive outbound prospecting and marketing campaigns. You will build targeted lists, set up sequences in Apollo.io, and manage inbound leads while maintaining pipeline hygiene.

You are a self-starter with strong technical aptitude, comfortable working remotely, and able to own processes from the ground up. The role offers autonomy to refine messaging, optimize open and conversion rates, and collaborate directly with the

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management.
• Proven experience in B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement.
• Ability to write clear, compelling outreach copy that drives engagement.
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates.
• Steady-handed, scrupulous, and productive when working remotely with minimal supervision.
• Strong communication skills and a proactive approach to problem-solving.

Responsibilities

• Build targeted prospect lists in Apollo.io based on defined ideal client profiles.
• Set up and manage outbound email sequences and cold outreach campaigns in Apollo.io.
• Create, schedule, and execute marketing email outreach campaigns.
• Monitor campaign performance metrics and optimize sequences to improve open rates, reply rates, and conversions.
• Manage inbound lead flow, making sure leads get timely follow-up and proper routing.
• Maintain lead records, contact data accuracy, and overall pipeline hygiene across CRM systems.
• Produce regular reports on campaign performance, lead volume, and pipeline activity.
• Research and identify new prospecting channels and audience segments.
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy.
• Document processes and build standard operating procedures as workflows are established.

Skills

Apollo.io usage

B2B lead generation

CRM platforms

Email deliverability

Outreach copywriting

KPI tracking

Remote work discipline

Communication skills

Tools

Apollo.io

Keap (Infusionsoft)

Email verification tools

CRM systems

Job description

Job Summary:

Outbound prospecting and marketing email campaigns will move forward on the energy of a proactive, resourceful Lead Generation and Email Outreach Specialist. The role combines list building, sequence management, and campaign execution with inbound lead handling and pipeline maintenance. A self-starter with strong technical aptitude, who thrives in a fast-paced environment and can take ownership of processes from the ground up, is the ideal fit.

Key Responsibilities:

• Build targeted prospect lists in Apollo.io based on defined ideal client profiles
• Set up and manage outbound email sequences and cold outreach campaigns in Apollo.io
• Create, schedule, and execute marketing email outreach campaigns
• Monitor campaign performance metrics and optimize sequences to improve open rates, reply rates, and conversions
• Manage inbound lead flow, making sure leads get timely follow-up and proper routing
• Maintain lead records, contact data accuracy, and overall pipeline hygiene across CRM systems
• Produce regular reports on campaign performance, lead volume, and pipeline activity
• Research and identify new prospecting channels and audience segments
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy
• Document processes and build standard operating procedures as workflows are established

Mandatory Skills:

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement
• Ability to write clear, compelling outreach copy that drives engagement
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Steady-handed, scrupulous, and productive when working remotely with minimal supervision
• Strong communication skills and a proactive approach to problem-solving

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms
• Background in or familiarity with the finance, accounting, or professional services industry
• Experience building outreach processes and SOPs from scratch in an early-stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with tools for email verification and list cleaning
• Skilled at balancing competing priorities across several campaigns without missing a deadline, while keeping data quality high

Why Join Us:

Take a foundational role in a growing finance and accounting firm, shaping the outreach function from the ground up. You will work directly with the founder, which gives you visibility into business strategy and the chance to make a measurable impact on growth. If you enjoy building systems, taking ownership, and seeing the direct results of your work, this role offers both autonomy and purpose.