Lead Generation Specialist

Tavor Perry; Quezon City; On-site; PHP 420,000 - 600,000; Full time

Job summary

Tavor Perry is seeking a proactive Lead Generation and Email Outreach Specialist in the Philippines to drive outbound prospecting and manage marketing email campaigns. You will build targeted lists, run sequences, craft compelling outreach, and oversee inbound leads with precise CRM management.

You will collaborate closely with the founder to refine messaging and outreach strategy, document processes, and establish scalable SOPs as the business grows.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement
• Ability to write clear, compelling outreach copy that drives engagement
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Self-directed, precise, and consistently dependable with minimal supervision
• Strong communication skills and a proactive approach to problem-solving

Responsibilities

• Build targeted prospect lists in Apollo.io from defined ideal client profiles
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io
• Create, schedule, and send marketing email campaigns
• Watch campaign metrics and fine-tune sequences to improve open rates, reply rates, and conversions
• Manage inbound lead flow so every lead gets timely follow-up and correct routing
• Keep lead records, contact data, and the overall pipeline clean across CRM systems
• Produce regular reports on campaign performance, lead volume, and pipeline activity
• Research and find new prospecting channels and audience segments
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy
• Document processes and create standard operating procedures as workflows settle

Skills

B2B lead generation

Outbound email outreach

Email deliverability

Campaign KPI reporting

Clear outreach copy

Self-directed

Strong communication

Lead nurturing

Tools

Apollo.io

Job description

Job Summary:
Discover your next role as a proactive, resourceful Lead Generation and Email Outreach Specialist who drives our outbound prospecting and manages our marketing email campaigns. The role brings together list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep. You'll shine here if you're a self-starter with strong technical aptitude who thrives at a fast pace and can build processes from the ground up.

Key Responsibilities:

• Build targeted prospect lists in Apollo.io from defined ideal client profiles

• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io

• Create, schedule, and send marketing email campaigns

• Watch campaign metrics and fine-tune sequences to improve open rates, reply rates, and conversions

• Manage inbound lead flow so every lead gets timely follow-up and correct routing

• Keep lead records, contact data, and the overall pipeline clean across CRM systems

• Produce regular reports on campaign performance, lead volume, and pipeline activity

• Research and find new prospecting channels and audience segments

• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy

• Document processes and create standard operating procedures as workflows settle

Mandatory Skills:

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management

• Proven experience in B2B lead generation and cold email outreach

• Proficiency with CRM platforms for lead tracking and pipeline management

• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement

• Ability to write clear, compelling outreach copy that drives engagement

• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates

• Self-directed, precise, and consistently dependable with minimal supervision

• Strong communication skills and a proactive approach to problem-solving

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms

• Background in or familiarity with the finance, accounting, or professional services industry

• Experience setting up outreach processes and SOPs from scratch in an early-stage business

• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization

• Familiarity with email verification and list cleaning tools

• Capable of running several campaigns side by side while keeping data quality high

Why Join Us:

This is an opportunity to play a foundational role in a growing finance and accounting firm and shape its outreach function from scratch. Working directly with the founder gives you visibility into business strategy and the chance to make a measurable impact on growth. If you enjoy building systems, taking ownership, and seeing the results of your work firsthand, this role offers both autonomy and purpose.