Lead Generation and CRM Virtual Assistant

VA Masters; Las Piñas; On-site; PHP 240,000 - 420,000; Full time

Job summary

vamasters, Inc. is seeking a proactive Lead Generation and Email Outreach Specialist to drive outbound prospecting, manage marketing email campaigns, and maintain the pipeline.

You will build target lists in Apollo.io, run sequences, optimize deliverability, and collaborate with the founder to refine messaging and strategies while maintaining CRM data integrity.

This is a hands-on role in a fast-paced finance-focused firm with opportunities to shape growth.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management.
• Proven experience in B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong understanding of email deliverability best practices.
• Ability to write clear, compelling outreach copy.
• Experience tracking and reporting on campaign KPIs such as open rates and conversions.
• Self-driven, exacting, and consistent with minimal supervision.
• Strong communication skills and a proactive approach to problem-solving.

Responsibilities

• Build targeted prospect lists in Apollo.io based on defined ideal client profiles.
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io.
• Create, schedule, and execute marketing email outreach campaigns.
• Watch campaign performance metrics and tune sequences to lift open rates, reply rates, and conversions.
• Handle inbound lead flow, ensuring timely follow-up and proper routing.
• Keep lead records, data accuracy, and pipeline hygiene across CRMs.
• Produce regular reports on campaign performance, lead volume, and pipeline activity.
• Research and identify new prospecting channels and audience segments.
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy.
• Document processes and build SOPs as workflows take shape.

Skills

Apollo.io

B2B lead gen

CRM systems

Email deliverability

Outreach copywriting

KPI tracking

Self-driven

Strong communication

Tools

Keap/Infusionsoft

Marketing automation

Job description

Job Summary:

Driving our outbound prospecting and managing our marketing email campaigns falls to a proactive and resourceful Lead Generation and Email Outreach Specialist. The role combines list building, sequence management, and campaign execution with inbound lead handling and pipeline maintenance. A self-starter with strong technical aptitude, who thrives in a fast-paced environment and can own processes from the ground up, is the ideal fit.

Key Responsibilities:

• Build targeted prospect lists in Apollo.io based on defined ideal client profiles
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io
• Create, schedule, and execute marketing email outreach campaigns
• Watch campaign performance metrics and tune sequences to lift open rates, reply rates, and conversions
• Handle inbound lead flow, making sure leads get timely follow-up and proper routing
• Keep lead records, contact data accuracy, and overall pipeline hygiene in order across CRM systems
• Produce regular reports on campaign performance, lead volume, and pipeline activity
• Research and identify new prospecting channels and audience segments
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy
• Document processes and build standard operating procedures as workflows take shape

Mandatory Skills:

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement
• Ability to write clear, compelling outreach copy that drives engagement
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Self-driven, exacting, and consistent with minimal supervision
• Strong communication skills and a proactive approach to problem-solving

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms
• Background in or familiarity with the finance, accounting, or professional services industry
• Experience building outreach processes and SOPs from scratch in an early-stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with tools for email verification and list cleaning
• Able to carry several campaigns forward at once without a dip in data quality

Why Join Us:

Play a foundational role in a growing finance and accounting firm, shaping the outreach function from the ground up. You will work directly with the founder, gaining visibility into business strategy and the chance to make a measurable impact on growth. If you enjoy building systems, taking ownership, and seeing the direct results of your work, this role offers both autonomy and purpose.