Lead Generation and Email Outreach Specialist

vamasters, Inc.; Cebu City; On-site; PHP 279,000 - 502,000; Full time

Job summary

vamasters, Inc. seeks a proactive Lead Generation and Email Outreach Specialist to drive outbound prospecting, manage campaigns in Apollo.io, and handle inbound leads.

You will build targeted lists, set up sequences, and execute marketing emails, with a focus on improving open and reply rates while maintaining data quality in CRM systems. This role requires self-motivation, strong technical aptitude, and the ability to develop processes from scratch in a fast-paced environment.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaigns.
• Proven B2B lead gen and cold email outreach experience.
• CRM-based lead tracking and pipeline management.
• Strong knowledge of email deliverability and inbox placement.
• Ability to write clear, compelling outreach copy.
• Experience tracking campaign KPIs (open, reply, conversions).
• Independent, proactive, and well-prepared.

Responsibilities

• Build targeted prospect lists in Apollo.io.
• Set up and run outbound sequences and cold campaigns in Apollo.io.
• Create and send marketing email campaigns.
• Track performance; refine sequences for better metrics.
• Manage inbound leads and routing.
• Maintain clean lead records and pipelines.
• Produce reports on campaign performance and pipeline activity.
• Research new prospecting channels and audience segments.
• Collaborate with founder to sharpen messaging and strategy.
• Document processes and create SOPs as workflows evolve.

Skills

Apollo.io

B2B leads

CRM platforms

Email deliverability

Outreach copywriting

Campaign KPI tracking

Self-sufficient

Communication skills

Tools

Keap (Infusionsoft)

Job description

Job Summary:

Take your skills further as a proactive and resourceful Lead Generation and Email Outreach Specialist who drives our outbound prospecting and manages our marketing email campaigns. The role combines list building, sequence management, and campaign execution with inbound lead handling and pipeline upkeep. We think you'll love this role if you're a self-starter with strong technical aptitude who enjoys a fast-paced environment and can build processes from the ground up.

Key Responsibilities:

• Build targeted prospect lists in Apollo.io based on defined ideal client profiles
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io
• Create, schedule, and send marketing email campaigns
• Track campaign performance and refine sequences to improve open rates, reply rates, and conversions
• Manage inbound lead flow so every lead gets prompt follow-up and correct routing
• Keep lead records, contact data, and the overall pipeline clean across CRM systems
• Produce regular reports on campaign performance, lead volume, and pipeline activity
• Research and find new prospecting channels and audience segments
• Work directly with the founder to sharpen messaging, targeting criteria, and outreach strategy
• Document processes and create standard operating procedures as workflows take shape

Mandatory Skills:

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement
• Ability to write clear, compelling outreach copy that gets replies
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Diligent, well-prepared, and self-sufficient with minimal supervision
• Strong communication skills and a proactive approach to problem-solving

Preferred Skills:

• Experience with Keap (Infusionsoft) or similar marketing automation platforms
• Background in or familiarity with the finance, accounting, or professional services industry
• Experience building outreach processes and SOPs from scratch in an early-stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with email verification and list cleaning tools
• Comfortable managing a busy load of campaigns at once while keeping data quality high

Why Join Us:

This is an opportunity to play a foundational role in a growing finance and accounting firm and shape its outreach function from scratch. Working directly with the founder gives you a window into business strategy and a chance to make a measurable impact on growth. If you enjoy building systems, owning your work, and seeing its results firsthand, this role offers both autonomy and purpose.