Lead Generation VA

VA Masters; Balangkayan; On-site; PHP 360,000 - 600,000; Full time

Job summary

vamasters, Inc. is seeking a proactive Lead Generation and Email Outreach Specialist to build prospect lists, run cold email sequences, and manage inbound leads. You will work with Apollo.io, refine outreach messaging, and maintain clean CRM data to support scalable pipeline growth.

The role requires a self-starter with strong technical aptitude, capable of owning processes from the ground up in a fast-paced environment. You will report to the founder and contribute to strategy and execution.

Qualifications

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management.
• Proven experience in B2B lead generation and cold email outreach.
• Proficiency with CRM platforms for lead tracking and pipeline management.
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement.
• Ability to write clear, compelling outreach copy that drives engagement.
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates.
• Principled, painstaking, and self-managing with minimal supervision.
• Strong communication skills and a proactive approach to problem-solving.

Responsibilities

• Build targeted prospect lists in Apollo.io based on defined ideal client profiles.
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io.
• Create, schedule, and send marketing email outreach campaigns.
• Watch campaign performance metrics and tune sequences to improve open rates, reply rates, and conversions.
• Handle inbound lead flow, making sure leads get timely follow-up and proper routing.
• Keep lead records, contact data accuracy, and overall pipeline hygiene in good shape across CRM systems.
• Produce regular reports on campaign performance, lead volume, and pipeline activity.
• Research and identify new prospecting channels and audience segments.
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy.
• Document processes and write standard operating procedures as workflows take shape.

Skills

Cold email outreach

B2B lead generation

Data-driven

Self-motivated

Strong communication

Tools

Apollo.io

CRM platforms

Email deliverability

Marketing automation

Keap / Infusionsoft

Job description

Job Summary

Building prospect lists, running cold email sequences, and managing inbound leads is the remit of a proactive and resourceful Lead Generation and Email Outreach Specialist, who also manages marketing email campaigns. The role combines list building, sequence management, and campaign execution with inbound lead handling and pipeline maintenance. A self-starter with strong technical aptitude, who thrives in a fast-paced environment and can take ownership of processes from the ground up, is the ideal fit.

Key Responsibilities

• Build targeted prospect lists in Apollo.io based on defined ideal client profiles
• Set up and run outbound email sequences and cold outreach campaigns in Apollo.io
• Create, schedule, and send marketing email outreach campaigns
• Watch campaign performance metrics and tune sequences to improve open rates, reply rates, and conversions
• Handle inbound lead flow, making sure leads get timely follow-up and proper routing
• Keep lead records, contact data accuracy, and overall pipeline hygiene in good shape across CRM systems
• Produce regular reports on campaign performance, lead volume, and pipeline activity
• Research and identify new prospecting channels and audience segments
• Work directly with the founder to refine messaging, targeting criteria, and outreach strategy
• Document processes and write standard operating procedures as workflows take shape

Mandatory Skills

• Hands-on experience with Apollo.io for list building, sequencing, and outbound campaign management
• Proven experience in B2B lead generation and cold email outreach
• Proficiency with CRM platforms for lead tracking and pipeline management
• Strong understanding of email deliverability best practices, including domain warm-up, spam avoidance, and inbox placement
• Ability to write clear, compelling outreach copy that drives engagement
• Experience tracking and reporting on campaign KPIs such as open rates, reply rates, and conversion rates
• Principled, painstaking, and self-managing with minimal supervision
• Strong communication skills and a proactive approach to problem-solving

Preferred Skills

• Experience with Keap (Infusionsoft) or similar marketing automation platforms
• Background in or familiarity with the finance, accounting, or professional services industry
• Experience building outreach processes and SOPs from scratch in an early-stage business
• Knowledge of lead scoring, segmentation strategies, and sales funnel optimization
• Familiarity with tools for email verification and list cleaning
• Adept at dividing your focus across several campaigns while keeping data quality high

Why Join Us

Take a foundational role in a growing finance and accounting firm, shaping the outreach function from the ground up. You will work directly with the founder, which gives you visibility into business strategy and the chance to make a measurable impact on growth. If you enjoy building systems, taking ownership, and seeing the direct results of your work, this role offers both autonomy and purpose.