LATAM DTC Associate Manager - Retail & Ecommerce

Fashion United; Mexico; Hybrid; PHP 2,117,148 - 3,175,722; Full time

Benefits offered by this job

Hybrid work model

Job summary

New Balance in Mexico City is seeking a results‑driven DTC Associate Manager for Latin America to drive commercial performance across 120+ stores and 8+ ecommerce sites. You will lead omnichannel initiatives and partner with regional distributors to deliver a seamless consumer journey.

The role blends strategy with retail and digital execution, with travel and a hybrid work model (3 days on-site, 2 days remote).

Qualifications

• Bachelor’s degree in marketing, business, analytics, or a related field.
• 3–5+ years of direct-to-consumer experience, preferably with ecommerce.
• Proficiency in ecommerce platforms and analytics tools.
• Experience in footwear, apparel, or athletics preferred; LATAM familiarity.
• Willingness to travel internationally.

Responsibilities

• Define DTC KPIs and site metrics with regional teams.
• Lead consumer experience across retail and digital.
• Collaborate with LATAM merchandising on assortment and inventory.
• Partner with Global DTC Technology to enhance site functionality.
• Oversee regional retail development including new stores and remodeling.
• Drive digital marketing and omnichannel alignment.

Skills

DTC leadership

Cross-functional collaboration

Analytics

Bilingual English/Spanish

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Ecommerce platforms

Analytics tools

Job description

New Balance in Mexico City is seeking a results‑driven DTC Associate Manager for Latin America to drive commercial performance across 120+ stores and 8+ ecommerce sites. You will lead omnichannel initiatives and partner with regional distributors to deliver a seamless consumer journey.

The role blends strategy with retail and digital execution, with travel and a hybrid work model (3 days on-site, 2 days remote).