LATAM Retail Marketing Lead – Innova/Culto

Fashion United; Mexico; Hybrid; PHP 2,117,148 - 4,234,296; Full time

Job summary

Nike Inc. is seeking a Lead, Account Marketing Innova/Culto LATAM to drive premium retail marketing strategies in Mexico with cross-functional partners. You’ll work closely with Sales, Brand Marketing and SMDs to elevate Nike stories in partner doors.

Role requires strong visual merchandising experience, strategic thinking, and a track record in consumer-first retail campaigns, collaborating with agencies and retailers to deliver premium executions.

Qualifications

• Bachelor’s degree or equivalent combination of relevant education, experience in executions at Retail stores launching a campaign, Visual merchandising and planning consumer journey.
• 6+ years of retail- marketing and Visual Merchandising execution experience. Mid-large fleet and marketplace partner experience.
• A track record of implementing a test and learn offense, with a consumer first mindset. Shown ability of adapting to change in business needs or direction.
• Strategy and goal-set oriented to ensure the executions at Retail are happening in a premium and consumer centered way.

Responsibilities

• Lead and develop retail marketing premium execution for the Mexico marketplace for Sporting goods partners. Aligning strategy to Sport Strategy and Priorities with our Sales and consumer needs.
• Adopt and adapt retail excellence principles at the marketplace to win with seasonal and seasonless initiatives to win at the moment of truth executing Global Sport Brand direction.
• Deliver clear direction to agencies and retail partners to execute and maintain retail marketing and visual merchandising Sport Brand standards with our marketplace partners including, Sporting goods, and Sport Specialty.
• Become the Sport retail expert on marketplace partners to lead the ideation and creation of consumer-right journey and experiences across diverse partner retail environments.
• Build a strong relationship with our APLA Geo Retail marketing and Partner Transformation teams to ensure they are delivering the tools and guidance we need to ensure premium executions.

Skills

Retail marketing

Visual merchandising

Consumer journey

Strategy & goals

Education

Bachelor’s degree

Job description

Nike Inc. is seeking a Lead, Account Marketing Innova/Culto LATAM to drive premium retail marketing strategies in Mexico with cross-functional partners. You’ll work closely with Sales, Brand Marketing and SMDs to elevate Nike stories in partner doors.

Role requires strong visual merchandising experience, strategic thinking, and a track record in consumer-first retail campaigns, collaborating with agencies and retailers to deliver premium executions.