Key Accounts Manager - Modern Trade

Nutri-Asia, Inc.; Taguig; On-site; PHP 400,000 - 650,000; Full time

Job summary

Nutri-Asia, Inc. in Taguig, Metro Manila, Philippines, seeks a Distributor/KAM specialist to strategically manage sales activities with key accounts. You will cultivate relationships, identify new opportunities, and drive growth through disciplined account planning and cross-functional collaboration.

The role demands strong negotiation, data analysis, and AR/DSO management, with a focus on timely promotions and accurate merchandising execution. Join a dynamic team driving category success.

Qualifications

• Bachelor’s degree in business administration, mass communication, marketing, or a related field.
• At least 1 year sales experience as Distributor Business Specialist and/or Key Accounts Specialist.
• Strong skills in relationship management, negotiations, and account planning.
• Proficient in MS Office; data analysis and reporting capabilities.

Responsibilities

• Lead negotiations with key customers on promotions, marketing initiatives, and in-store activations.
• Build and maintain relationships with key decision-makers.
• Manage account performance, targets, A/R/DSO, and fieldwork routines.
• Develop strategic account plans and forecast to drive growth.
• Collaborate with CMD, Marketing, and CSG to execute promotions and launches.
• Monitor KPIs and provide account performance reports.

Skills

Modern Trade

Customer Marketing

Relationship management

Business review

Shopper marketing

Category management

Budget management

Systems usage

Report generation

Data management

Sales fundamentals

Store operations

AR & returns management

Promotions optimization

Persuasive selling

Customer understanding

Education

Bachelor's degree in business administration

Tools

Microsoft Word

Excel

PowerPoint

Windows OS

Job description

Job Objectives

1.1 Strategically manage all sales activities in the assigned territory

1.2 Responsible for cultivating and maintaining strong, long-term relationships with key customers

1.3 Identify and pursue new business opportunities within key accounts

1.4 Drive sustainable growth through strategic account management.

Duties and Responsibilities

2.1 Lead successful negotiations with key customers/buyers on execution of promotional strategies, marketing initiatives, and in-store activations

2.2 Build and maintain strong relationship with key decision-makers of customers

2.3 Manages account business performance: achievement of monthly targets, manage Account Receivables (A/R) / Day Sales Outstanding (DSO) target, daily fieldwork routine and call procedures

2.4 Develop and implement strategic account plans and forecast to achieve sales targets, foster account growth and identify new business opportunities within key accounts

2.5 Manages contract negotiations, renewals, and pricing discussions

2.6 Conducts regular business reviews with key accounts to evaluate business needs, address concerns, and provide solutions that meet their objectives

2.7 Collaborates with cross-functional teams, such as Customer Marketing (CMD), Marketing, and Customer Service Group (CSG), to ensure seamless execution of promotions and delivery of products

2.8 Stay updated on industry trends and competitor activities to identify potential threats and opportunities

2.9 Introduce new products to accounts and collaborate with CMD and CSG to ensure smooth new product launches

2.10 Manages inventory (for selected accounts)

2.11 Oversees the timely and accurate implementation of trade promotions, pricing strategies, and merchandising guidelines.

2.12 Work closely with KAM Operations to execute account plans and initiatives, ensuring proper and fast execution in store level

2.13 Monitor key performance indicators (KPIs) and provide regular reports on account performance

Functional Knowledge and Skills Requirements

Education

Bachelor’s degree in business administration, mass communication, marketing, or a related field.

Experience/Expertise

At least 1 year sales experience as Distributor Business Specialist and/or Key Accounts Specialist

Skills/Competencies

• Working Knowledge on the following competencies:
  • Modern Trade strategy and development
  • Customer business plan creation and implementation
  • Managing and optimizing Customer Marketing Investments
  • Relationship management
  • Business review
  • Shopper marketing
  • Category management
  • Budget management
  • Systems usage
  • Report generation
  • Data management and analysis
• Fully Operational on the following competencies:
  • Sales fundamentals
  • Store operations management
  • Funds management
  • AR and returns management
  • Promotions optimization
  • Persuasive selling and handling objections
  • Understanding the customer and closing the deal
• Working knowledge in PC-based applications: Microsoft Word, Excel, Powerpoint and Windows operating system.
• Strong analytical, leadership, communication, and interpersonal skills
• Proven ability to innovate and drive results