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Market Reach International Resources Inc. in Makati City, Philippines, is seeking a Key Accounts Manager (FMCG – Local Distribution) to grow major accounts across General Trade and Modern Trade.
You will develop sales strategies, negotiate programs, and manage performance to build long-term partnerships. Responsibilities include leading pricing negotiations, managing PO generation, forecasting inventory, and driving new product listings.
Key Accounts Manager (FMCG – Local Distribution)
Company: Market Reach International Resources Inc.
Industry: FMCG
Location: Magallanes, Makati City, Philippines
No. of Employees: 11 – 50 Employees
Employment Type: Full-time
In just 17 years, Market Reach International has become a recognized and trusted partner in the world of global FMCG logistics and supply, with specializations extending even to arbitrage, trade financing for manufacturers and manufacturer representatives, custom packaging for clients and other client specifications.
The Key Account Manager drives the growth of major accounts across General Trade and Modern Trade channels. This role is responsible for developing sales strategies, negotiating programs, managing account performance, and ensuring long-term partnerships with key customers.
Develop and execute strategic sales plans to grow revenue across assigned key accounts
Lead pricing negotiations, annual business reviews, and promotional planning with buyers/owners
Manage PO generation, inventory forecasting, delivery schedules, and account profitability
Analyze sales data, market trends, and competitor activities to recommend growth programs
Ensure account compliance with listing requirements, documentation, content guidelines, and pricing rules
Drive new product listings and develop sell-out programs to hit volume targets
Cascade weekly and monthly performance updates to management with action plans and forecasts
Oversee merchandising or online content requirements (if applicable to the channel)
Accounts to handle: SSM,SVI,ACE HARDWARE & WATSONS (Can change depending on management prerogative)
Achieve monthly and quarterly sales quotas across all assigned accounts
Secure minimum 2 new listings, programs, or activations per month
Maintain 95% forecasting accuracy for POs and inventory planning
Improve movement of slow-moving SKUs through strategic account-specific promotions
Grow annual sales revenue per key account year-on-year
Bachelor’s degree in Business, Marketing, or related field.
2–5+ years experience in Key Accounts, Sales, Modern Trade, General Trade, or FMCG
Strong negotiation, relationship management, and business planning skills
Strong analytical ability (forecasting, sales analysis, competitor review)
Experience handling major retail accounts is an advantage
Confident communicator, able to present programs and business reviews