Job Summary
The Key Accounts Manager is responsible for managing and developing strategic business relationships with assigned Retail and Wholesale accounts under the National Key Accounts Team. The role focuses on driving sales growth, expanding account opportunities, strengthening customer partnerships, and maximizing account profitability through effective business planning, commercial negotiations, and execution of trade initiatives aligned with company objectives.
Job Description
- Develop and maintain strong business relationships with assigned National Key Accounts across Retail and Wholesale channels to drive sales growth and profitability.
- Develop and implement strategic account plans to maximize sales opportunities, market share, and account potential.
- Analyze market conditions, industry trends, competitor activities, and customer insights to identify business opportunities and support account development.
- Plan and execute trade programs, promotional activities, and commercial initiatives aligned with company objectives and customer requirements.
- Monitor account performance, sales targets, order fulfillment, outstanding balances, and bad orders to ensure effective account management.
- Lead commercial negotiations involving trade agreements, pricing, promotional support, and other account terms.
- Conduct regular business reviews with key customers to evaluate performance, address business concerns, and identify opportunities for growth.
- Collaborate with internal teams, including Sales, Marketing, Finance, and Supply Chain, to ensure efficient order management and execution of customer requirements.
- Ensure effective implementation of merchandising, product visibility, and in-store promotional activities across assigned retail accounts.
- Prepare regular sales reports, business updates, and account performance analyses to support decision-making and business planning.
Job Qualifications
- Candidate must possess at least a Bachelor's/College Degree in any field.
- Must have at least 3 years of relevant experience in FMCG, preferably in Key Account Management or Account Management.
- Experience handling National Key Accounts, Retail, and Wholesale accounts, preferably within the food manufacturing or consumer goods industry.
- Strong background in account management, sales development, commercial negotiations, and customer relationship management.
- Knowledge of Modern Trade operations, retail and wholesale business practices, trade programs, and distribution channels.
- Strong analytical, business planning, and negotiation skills.
- Excellent communication, presentation, and interpersonal skills.
- Highly organized, proactive, and results-oriented, with the ability to manage multiple accounts and business priorities.