Key Accounts Manager

FrieslandCampina group; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

FrieslandCampina group in the Philippines invites a seasoned Key Account Manager to lead the Puregold modern trade partnership, driving sales growth, category development, and profitable execution across Alaska Milk Corporation's portfolio.

You will own the Puregold account, coordinate with cross-functional teams, develop annual plans, negotiate terms, and deliver business reviews that accelerate growth in a fast-paced FMCG environment.

Qualifications

• Bachelor’s degree or equivalent in business, marketing, or economics.
• Minimum 5 years of Key Account Management or modern trade sales experience.
• Proven track record with major retail accounts (Puregold, SM, Robinsons, etc.).
• Strong commercial acumen in planning, forecasting, and trade investments.
• Excellent negotiation and relationship management skills.
• Ability to analyze sales, market, and financial data to drive decisions.
• Excellent communication, presentation, and stakeholder management skills.
• Strong project management and execution capabilities.
• Proficiency in Excel and PowerPoint.

Responsibilities

• Develop and execute annual account plans aligned with company and customer objectives.
• Deliver sales, market share, volume, and profitability targets for the Puregold account.
• Identify growth opportunities through assortment expansion, promotions, and category initiatives.
• Serve as the primary contact for Puregold and maintain strong customer relationships.
• Lead Joint Business Planning (JBP) discussions and align on growth initiatives.
• Negotiate commercial agreements, promotional programs, and trading terms.
• Partner with Category Management and Marketing to develop customer-centric solutions.
• Analyze shopper, category, and customer data to identify opportunities.
• Ensure optimal assortment, pricing, promotions, and shelf presence across stores.
• Collaborate with Supply Chain, Customer Service, Marketing, and Finance for flawless execution.
• Monitor promotional performance, inventory availability, and service levels.
• Resolve operational issues and drive continuous improvement.

Skills

Key Account Management

Modern Trade Sales

Customer Development

Negotiation

Relationship Management

Data Analysis

Communication

Presentation

Project Management

Education

Bachelor's degree in Business Administration, Marketing, Economics, or a related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Drive growth with one of the Philippines' leading retailers. As Key Account Manager – Puregold, you will be responsible for developing and executing account strategies that grow sales, strengthen customer partnerships, and maximize category performance while ensuring excellence in execution across Alaska Milk Corporation's portfolio.

At Alaska Milk Corporation, we have proudly nourished Filipino families for generations through trusted and high-quality dairy products. We are looking for a Key Account Manager – Puregold to lead the strategic growth and development of one of our most important modern trade partners.

This role is responsible for driving the overall business performance of the Puregold account, including sales growth, profitability, joint business planning, category development, and execution excellence. The successful candidate will serve as the primary relationship owner and work closely with cross-functional teams to deliver sustainable business results.

What You'll Do

Drive Account Growth & Business Performance

• Develop and execute annual account plans aligned with company and customer objectives.
• Deliver sales, market share, volume, and profitability targets for the Puregold account.
• Identify growth opportunities through assortment expansion, promotions, and category initiatives.

Build Strategic Customer Partnerships

• Serve as the primary point of contact for Puregold and maintain strong customer relationships.
• Lead Joint Business Planning (JBP) discussions and align on growth initiatives.
• Negotiate commercial agreements, promotional programs, and trading terms.

Drive Category & Channel Excellence

• Partner with Category Management and Marketing teams to develop customer-centric solutions.
• Analyze shopper, category, and customer performance data to identify business opportunities.
• Ensure optimal assortment, pricing, promotions, and shelf presence across stores.

Lead Commercial Execution

• Collaborate with Supply Chain, Customer Service, Marketing, and Finance teams to ensure flawless execution.
• Monitor promotional performance, inventory availability, and service levels.
• Resolve operational issues and drive continuous improvement initiatives.

Deliver Business Insights

• Track account performance, competitive activities, and market trends.
• Provide recommendations and action plans to accelerate growth and improve profitability.
• Prepare regular business reviews and performance updates for leadership.

What We Ask

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field
• Minimum 5 years of Key Account Management, Modern Trade Sales, or Customer Development experience, preferably within the FMCG industry
• Proven experience managing major retail accounts such as Puregold, SM, Robinsons, Metro, or other national retailers
• Strong commercial acumen with experience in business planning, forecasting, and trade investments
• Strong negotiation and relationship management skills
• Ability to analyze sales, market, and financial data to drive business decisions
• Excellent communication, presentation, and stakeholder management skills
• Strong project management and execution capabilities
• Proficiency in Microsoft Excel and PowerPoint
• Results-oriented with the ability to thrive in a fast-paced environment

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.